Tech Consumers Are Hungry for the Next Big Thing: Carrot
The hottest new tech gadget is "a seamless experience, meticulously crafted, from beginning to end.” It also happens to be a vegetable.
A new video, Introducing Carrot, puts something akin to Apple’s high-gloss marketing onto the newest product to disrupt the nutrition space, rebranding the root vegetable as the next must-have gadget. The parody, produced by Philadelphian Dan Angelucci, could easily be confused for a tech commercial.
“The idea just kind of came from thinking about the spin that happens naturally with product promotion. It was an exercise in trying to take something that might not necessarily be a feature and turn it into one,” Angelucci said.
The video highlights all of carrot’s capabilities: It’s mobile, wireless, and easy to share with friends. Carrot is also compatible with your favorite apps—such as ranch and hummus.
While the thought of branding the natural characteristics of carrots as high-design features is a worth a laugh, similar things have happened with very real products. Food corporations have already rebranded baby carrots—which aren’t grown that way, but are rather whittled into that shape—to compete with junk food.
Of course, even the most well-designed products have some bugs when they hit the market—still no word on whether or not carrot can actually help improve eyesight. Perhaps the upcoming integration with Beets by Dre will provide some answers.
Related stories on TakePart:
• An App a Day Keeps the Doctor Away
• Baby Carrots Get Their Game Faces On
• Can These Tech Companies Solve the World’s Garbage Problem?
Original article from TakePart
