A Thai life insurance company with a history of producing powerful, tearjerking ads has done it again.
Its latest, a three-minute spot titled "Unsung Hero," follows a good Samaritan whose daily deeds (feeding a stray dog, watering a dying plant, leaving bananas for an elderly neighbor, giving money to a poor young girl) go largely unnoticed — mainly because he's not looking to be recognized.
"He gets nothing," an English translation of the ad's voice-over reads. "He won't be richer. Won't appear on TV. Still anonymous. And not a bit more famous."
Eventually, though, the man's kindness is rewarded when he sees the power of his actions — the girl going to school, the plant growing, the stray dog following him home.
"He witnesses happiness," the voice-over continues. "Reaches a deeper understanding. Feels the love. Receives what money can't buy. A world made more beautiful."
The ad, created by Ogilvy & Mather Bangkok for Thai Life, has been viewed more than 3.5 million times since it was posted to YouTube.
"Thai life insurance ad about this 'Unsung Hero' will make you cry at work," Creativity magazine declared.
Last fall, a Thai Life ad, called "Silence of Love," depicted a teenage girl's relationship with father, who cannot hear or speak. That tearjerker, also produced by Ogilvy & Mather Bangkok, went viral, racking up more than 3 million views.
Watch both ads below: