The 10 best department store mascaras
What’s the best way to get amazing and the most standout lashes ever? A great department store mascara that’s what! Whether you crave jet black and expert volume, or fuchsia and easy to remove, our algorithmically comprised and unbiased list from Rank & Style is chock-full of the top ten your lashes can’t bat without. Read on to shop for the best of the best, leaving everyone to think you were just born this way (we won’t tell).
#10 Blinc Mascara ($26)
Best For: Brought to you by Blinc, this mascara uses a unique tube-technology formula - and once applied, it never runs, smudges, clumps, or flakes, even after rubbing eyes or a good cry sesh.
- Water-resistant
- Adds both volume and length
Search for Blinc mascara on Yahoo.
#9 Tarte Lights, Camera, Lashes 4-in-1 Mascara ($20)
Made For: Women wanting a department store mascara formulated without parabens, sulfates and phthalates that works wonders, this luxe formula from Tarte is sure to fit the bill.
Dermatologist and clinically proven, overall lash volume is increased by 424%, giving you the thickest most striking lashes ever.
- No parabens, sulfates, or phthalates
Search for Tarte mascara on Yahoo.
#8 Giorgio Armani 'Eyes to Kill" Mascara ($32)
Best For: Innovative Micro-fil technology allows for easy and smooth application, while imparting a weightless volume that’s ideal for dramatic yet natural looks. Target-smooth agents lend a fine coating to each lash, creating even volume and texture from root to tip.
- Allure Best of Beauty Award Winner 2011 and 2012
Search for Giorgio Armani mascara on Yahoo.
(See more from Rank & Style: The best 10 eyeliner pencils)
#7 Trish McEvoy Lash Curling Mascara ($31)
Loved For: This revolutionary wand works just like a curling iron, providing sky-high, curved lashes in just one sweep. Removing this mascara is just as easy: warm water will do the trick.
- 24-hour mascara
- Wand works to provide results in just one sweep
Search for Trish McEvoy mascara on Yahoo.
#6 Yves Saint Laurent 'Volume Effet Faux Cils' Mascara ($30)
Best For: Want a falsie effect in one swipe? What about bold, bright colors? The search is over with this department store mascara from YSL.
- Winner of WWD magazine’s ’Prestige Brand of the Year’ award
- Triple-film complex: intensity, curve, and fixing
Search for Yves Saint Laurent mascara on Yahoo.
#5 Lancome 'Hypnose Drama' Instant Full Body Volume Mascara ($28)
Loved For: S-shaped curve wand coats every lash for a fanned out fringe of epic proportions, while the triple coating system delivers a creamy application that’s perfect for building big, fabulous lashes.
- Triple Coating System enriched with Pro Vitamin B5
- New oversized S-shaped full-contact convex brush
Search for Lancome Hypnose Drama mascara on Yahoo.
(Also see: The 10 best department store foundations)
#4 Clinique Lash Power Mascara Long-Wearing Formula ($16.50)
Made For: Women wanting a department store mascara without a department store price, this long wearing formula from Clinique is your jam. You needn’t worry about smudges and smears for a full 24 hours, yet it comes off easily with warm water. Genius!
- Thermal-sensitive technology for 24-hour wear
- Unique brush reaches and lengthens lashes
Search for Clinique Lash Power mascara on Yahoo.
(See more from Rank & Style: The 10 best eyebrow shapers)
#3 Lancome Definicils High Definition Mascara ($27.50)
Made For: Ladies looking for an Allure award-winning department store mascara, Lancôme Définicils is the tried-and-true jam. Lashes are left separated, defined, lengthened and oh-so-glossy.
- Allure Best of Beauty Award Winner 2013
- Allure Readers’ Choice Award Winner 2012
Search for Lancome Definicils mascara on Yahoo.
#2 Dior Diorshow Mascara ($25)
Loved For: 10 years of being a backstage favorite means something in our book, and it should in yours too. This department store mascara is totally customizable and incredibly easy to build, offering a range of looks from more natural to a false-lash effect.
- Innovative XXL brush for show-stopping volume
Search for Dior Diorshow mascara on Yahoo.
(See more from Rank & Style: The 10 best liquid eyeliners)
#1 Benefit Cosmetics They're Real Mascara ($23)
Best For: No one will believe ‘They’re Real!’ with this department store mascara from Benefit Cosmetics that boasts the longest and most voluminous lashes you’ll have to see to believe.
- Lengthens, curls, volumizes, lifts, and separates lashes
- Staggered bristles grab close to the root
Search for Benefit They're Real mascara on Yahoo.
This list was created by Rank & Style, a Web and mobile platform that creates data-driven rankings of fashion and beauty items by analyzing popularity, quality, value and trendiness from retailers, fashion blogs and style magazines.
