Yahoo Finance is digging into your top-searched stocks in 2014 – why you’re interested and what’s in store for next year. Amazon (AMZN) was number 10 on the list.

This wasn’t the best year for the online retail giant – shares fell more than 20%. According to our team of experts, this is largely because Wall Street began looking under the company's hood.

Related: Amazon is in trouble as online shopping grows

According to Yahoo Finance Editor-in-Chief Aaron Task, the general sentiment was, “Wait a minute, they’re growing really fast but they’re really not making much money.” Add to that the company’s misstep with the Amazon Fire phone and, “The scales have fallen from the eyes of Amazon shareholders.”

In fact – Amazon stock started its decline before 2014 even started, as Yahoo Finance’s Jeff Macke points out. On December 1, 2013 CBS's "60 minutes" aired a segment where Charlie Rose talked to Jeff Bezos about his dream to have drones deliver packages to people instantaneously. “[The stock] pretty much went down in a straight line from the '60 minutes' drone profile,” said Macke. As Senior Columnist Michael Santoli points out, that was a big giveback for the company, which had a great 2013.

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“Wall Street called Jeff Bezos’s bluff on Amazon,” said Santoli. “Jeff Bezos in 1997 said, ‘We’re not going to run this company for short-term profits.’ He’s been good with that. Wall Street’s been good with that. But this year it seems like investors were questioning whether they’re ever going to see those profits.”

But Amazon is more than just a stock story. The company itself seems to have had a great year. “I think I’d rather be an Amazon customer than a shareholder,” said Yahoo Finance Columnist Rick Newman. “They’re giving up profits but it’s going to their consumers.”

Macke took it one step further, calling Amazon the “big daddy” in a the field of online retail. Reserach shows some 69% of Americans shop online, and when it comes to Internet shopping, Amazon is the clear powerhouse.

“People are gonna look back at 2014 and say, ‘This, finally, is the year that cyber shopping became just shopping,” said Macke.

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