The Release Date for the "OVO" Air Jordan X Has Changed (UPDATE)

UPDATE (September 10, 5:08 p.m.):



UPDATE (September 10, 1:40 p.m.):

An OVO x Air Jordan T-shirt has surfaced, too.

UPDATE (September 9, 11:30 a.m.):

According to our sources, the release has been set back to its original date of Saturday, September 12.

UPDATE (September 8, 3:00 p.m.):

Despite the release being pushed back to October 3, New York boutique Alumni is giving 'heads a chance to lock down their pair of "OVO" Xs for free. You read that correctly — free.

To enter, you'll need to follow @alumniofny on Instagram and then take a screen grab of its page. From there, share the image with the hashtag #ALUMNIJORDANOVO. Compared to some of the social media contests we've seen in recent weeks, this sounds like a piece of cake.

For more info, visit the store's website and check out some new imagery from Alumni below.







UPDATE (September 8, 1:00 p.m.):

The release date has now changed to October 3, according to Footaction.


UPDATE (September 3, 6:15 p.m.):

Very few Footaction stores are getting these sneakers, as evidenced by the retailer's launch calendar.

UPDATE (July 31, 11:30 p.m.):

In addition to the official Nike Store photos, Drake's OVO label just unveiled its set of images of the upcoming Air Jordan X, which includes a detailed look at the special packaging.




UPDATE (July 30, 8:40 p.m.):

Jordan Brand just announced that the "OVO" Jordan X will launch globally on September 12 at select Jordan retailers. We earlier reported a release date of August 1 which will likely be a smaller release at the OVO store in Toronto in conjunction with Drake's OVO Fest happening this weekend. Stay tuned for more details.

UPDATE (July 30, 4:20 p.m.):

It looks like the release date could be this Saturday, August 1 according to a line sheet posted by @baltsneakershow. While line sheets usually use placeholder dates which mean they're slated to drop sometime that month, there are a number of factors that indicate they could be releasing this weekend. Drake's OVO Fest is going down in Toronto and official promo posters have been spotted plastered on the streets. Not to mention the fact that official Nike photos have been uploaded to its servers indicating a release is imminent. We'll continue to update this post as more official release info surfaces.

via @baltsneakershow

via Twitter


If you're reading this, it's not too late.

Before you succumb to the absurd asking prices for the "OVO" Air Jordan Xs on eBay, know that you'll have one more shot at some of the year's most coveted Js. @J23app, who's built a reputation as an authority on release dates, recently confirmed that both both the white and black "OVO" Xs will be dropping once again.

Of course, there's one small caveat — they'll still be limited, although from the sounds of things, you can count on a much wider release than the OVO L.A. pop-up shop exclusives that dropped back in April. You might want to start camping now.

UPDATE (July 24, 11:30 p.m.):

Official Nike images of Drake's "OVO" Air Jordan X have just surfaced, which means a release could be sooner than you think.

UPDATE (July 17, 12:09 p.m.):




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