Tinder goes on an epic Twitter rant over Vanity Fair story

Company behind popular dating app now admits it 'overreacted'

Photo: Justin Bishop courtesy of Vanity Fair

An article in the September issue of Vanity Fair — "Tinder and the Dawn of the 'Dating Apocalypse,'" by Nancy Jo Sales — takes a look at modern "hookup" culture and the impact dating apps like Tinder are having on the lives of 20-somethings.

It begins with a scene at a bar in Manhattan’s financial district, where young Wall Street executives are "peering into their screens and swiping on the faces of strangers they may have sex with later that evening."

An investment banker identified as "Dan" compares the ritual to using the popular online food-delivery Seamless, except "you’re ordering a person."

"Tinder sucks," the group tells Sales, but "they don’t stop swiping."

Vanity Fair published the piece online Tuesday night. And Tinder, you might say, didn't simply swipe left. The Los Angeles-based company exploded in an epic Twitter rant, arguing its app offers more than just hookups.

Sales, author of "The Bling Ring," responded in kind:

In a statement to Wired magazine on Wednesday, Tinder admitted that it "overreacted":

We have a passionate team that truly believes in Tinder. While reading the recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.

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