Alternative Medicine

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Why Consumers Turn To Alternative Medicine

Medical News Today - Thu Nov 19, 6:39 am ET

Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies. "Examples of the wide array of health remedy options available to consumers include drugs, supplements, acupuncture, massage therapy, Ayurveda, and Traditional Chinese Medicine (to name a few).