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BCS hires Fleischer's public relations firm

AP - Sat Nov 21, 6:11 pm ET

Ari Fleischer Communications, a sports public relations firm headed by the former press secretary for President George W. Bush, has been hired by BCS officials to help remodel the tattered image of college football's postseason system. BCS executive director Bill Hancock, promoted to the newly recreated position early this week, announced the hiring of Fleischer's company Saturday.