8132 Stories, most recent news story added Tue Dec 8, 4:36 pm ET
Just days after finalizing its search and advertising agreement with Microsoft, Yahoo on Monday rolled out a beta version of a new consumer tool it hopes will appease growing concerns from privacy advocates. Dubbed Ad Interest Manager, Yahoo said the tool takes online advertising transparency to a new level to build user trust.
On the same day as an FTC discussion on online privacy, Yahoo is rolling out a tool which gives users of its sites the option to opt out of behavioral targeted ads. An online dashboard shows users what "interests" Yahoo thinks they have and lets them specify that they don't want to see ads aimed at those categories .
A new online tool from Yahoo Inc. will let users see and edit the personal profiles that the Internet company compiles about them to target Internet advertising.
Microsoft and Yahoo have finalized the terms of a broad search and advertising agreement intended to help them compete more effectively with Google.
For some, it is a comfort to know that Yahoo will work with law enforcement if necessary to catch criminals, rifling through their private messages to get the job done. However, the cost for such an invasion — $60.
Yahoo's new Ad Interest Manager, now available in beta, may in its present form create more questions than it answers.
Interest-based advertising offers companies the ability to tailor online ads to a specific individual in an effort to increase the chance a person might click on an ad or purchase a product or service. The dark side of interest-based advertising is that to provide relevant ads information has to be collected about the consumer. Yahoo! [...]
Yahoo has introduced what it’s calling “Ad Interest Manager.” It’s a new kind of privacy and advertising dashboard for consumers where they can opt-out of behavioral targeting or, alternatively, indicate to Yahoo what they’re most interested in.
Yahoo on Monday rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers.
Yahoo has just launched its Ad Interest Manager designed to make online advertising more transparent.
Yahoo and Microsoft have finalized their agreement to install Microsoft as the exclusive search provider for Yahoo's network of sites. Yahoo and Microsoft have finalized their agreement to install Microsoft as the exclusive search provider for Yahoo's network of sites, the companies announced Friday. The deal,...
Yahoo! and Microsoft have finalised the terms of their search agreement, five months after announcing the deal.
Yahoo has this week announced a new tool for its users that takes behavioral marketing one step further and allows ads to be targeted not only by user behavior, but by the user themselves.
Yahoo! and Microsoft have announced that they have finalised the details of their planned Internet search and advertising partnership.
Yahoo announced a new consumer tool this morning, called "Ad Interest Manager." BoomTown is going to ignore the could-it-be-duller name for the feature, which--Yahoo said in a press release you can see below--gives users a "central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about ...