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    TraceLink Launches Track and Trace Solutions to Secure Against Drug Counterfeiting and Diversion

    TraceLink announces its new Pharmaceutical Track and Trace solutions designed to secure drug products against counterfeiting and diversion threats such as the recent Avastin incident. Combining drug traceability, secure chain of custody, mobile/enterprise drug authentication and serialization/EPCIS event management, TraceLink Track and Trace helps companies across the Life Sciences supply chain ensure product security, protect patient safety and maintain regulatory compliance.

    Woburn, MA (PRWEB) February 15, 2012

    TraceLink, Inc., developer of the TraceLink Network, the world’s first industry-wide supply collaboration and product traceability network, today announced the launch of its global Track and Trace product family. Built upon the company’s history as a leader in ePedigree and pharmaceutical authentication solutions, TraceLink’s Track and Trace application platform provides comprehensive capabilities for drug traceability, secure chain of custody, serialization data/EPCIS event management, channel and consumer mobile authentication along with governmental reporting.

    “As recent counterfeit incidents in the U.S. involving Avastin, Lipitor, Amoxilina (an antibiotic), insulin and others demonstrate, pharmaceutical companies, distribution partners and care givers in the legitimate supply chain need the tools to safeguard patient safety,” said Shabbir Dahod, president and CEO of TraceLink. “The perfect storm of drug shortages, recalls and rising prices attracts a growing number of counterfeiters and diverters to corrupt the legitimate supply chain.”

    The TraceLink Network for Track and Trace is a cloud-based application platform for all companies involved in the production and distribution of pharmaceuticals including pharma/biopharmaceutical companies, contract manufacturers/packagers, 3PLs, wholesale distributors, pharmacies, hospitals, clinics and patients. Solution services include:


    •     Product Track. Securely track serialized product throughout the supply chain using GS1 EPCIS standards
    •     Government Reporting. Implement diverse global and country-specific (India, Turkey, etc.) governmental reporting requirements on products with a single solution
    •     Product Authentication. Mobile (iPhone, Android and SMS) and enterprise product identity verification for channel partners, care givers and patients
    •     E-Pedigree. Maintain a secure chain of custody for tracing movement of drug products from point of manufacture to point of dispensation
    •     Serial Number Exchange. Manage product serial number provisioning and exchange between pharmaceutical companies and their CMO/CPO partners

    “Our Track and Trace solutions, which are currently used by over 50 companies and serve thousands of distribution endpoints, protected over 500 million product units in the U.S. in 2011,” added Dahod. “These solutions are just another step in our deep history of collaborating with industry and standards bodies like GS1/EPCglobal to develop pharmaceutical serialization and track and trace solutions. Back in 2005, we launched the first industry standard electronic pedigree solution. Subsequently in 2006, we launched the industry’s first serialized product authentication solution which was adopted by Pfizer to protect their Viagra product line in the U.S.

    TraceLink’s Track and Trace solutions join the company’s existing Supply Collaboration solutions to help manage and improve the performance of external supply and outsourced production operations.

    To learn more about TraceLink’s cloud-based solutions for integrating the supply network, improving production visibility, reducing inventory levels, eliminating risk in the pharmaceutical quality review process and ensuring patient safety through pharmaceutical traceability and authentication, visit http://www.tracelink.com.

    About TraceLink:


    TraceLink helps companies and business leaders across the Life Sciences supply chain connect, collaborate and share information to improve manufacturing and supply chain performance through the TraceLink Network The TraceLink Network is a Cloud-based platform that prevents counterfeits, detects diversion, minimizes inventory, reduces cycle-time and ensures on-time delivery for all members of the supply chain by integrating its participants into a network of interoperable, collaborative business processes shared across companies. Pharmaceutical / biopharmaceutical companies and their supply chain partners quickly forge high-value partnerships by connecting with an “integrate-once, interoperate with everyone” transaction platform, an integrated set of shared business modules and a collaborative team workspace based on social networking principles that puts key and actionable supply network data into the hands of business owners.

    TraceLink is funded by FirstMark Capital, a venture capital firm managing more than $2 billion in capital commitments. For more information on TraceLink and our solutions, visit http://www.tracelink.com.

    ###

    Brian Daleiden
    TraceLink Inc.
    (781) 569-5605
    Email Information


     

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