During the 64th Primetime Emmy Awards, host Jimmy Kimmel urged viewers to take to Twitter and type about comedian Tracy Morgan passing out on stage, instantly sparking 25,000 tweets.
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"OMG. Tracy Morgan just passed out on stage at the #Emmys. Turn ABC on right now." ~ @jimmykimmel, telling viewers what to tweet.
— Brian A. Hernandez (@BAHjournalist) September 24, 2012
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Within minutes, "OMG Tracy Morgan" was a worldwide trending topic on Twitter:
And "Omg Tracy Morgan" is trending worldwide. #Emmys
— Brian A. Hernandez (@BAHjournalist) September 24, 2012
And Twitter's TV account shared statistics:
OMG 25,000 tweets instantly thanks to OMG TRacy Morgan #Emmys -- thanks @jimmykimmel !!
— Twitter TV (@twittertv) September 24, 2012
Of course, Morgan didn't really pass out. Kimmel just wanted more viewers to tune into ABC.
Photo by: Art Streiber/NBC
This story originally published on Mashable here.

