Tweets From the Beard of Steve Jobs' Favorite Adman Become a Book

Mashable

Since 2009, ad industry execs in the know have figured out where to find pearls of wisdom on creativity, how to deal with clients and, of course, life itself.

Lee Clow's Beard.

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The legendary TBWA\Chiat\Day adman behind Apple's "1984" TV spot doesn't have a Twitter account, but since 2009, a Dallas-based copywriter has been penning bits of wisdom under the handle "Lee Clow's Beard." The account has close to 26,000 followers.

Now, it's also the subject of a book. LeeClowsBeard, a lavishly illustrated hardcover compendium of some of the best tweets over the years, will hit Amazon at the price of $24.95. (Sorry, there's no Kindle version.)

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The book is credited to the Twitter account, but the agency plans to reveal the copywriter's identity next week, a TBWA rep says. The unnamed writer doesn't work for the agency and hadn't met Clow before he started tweeting. "He was deciding between [Clow's] beard and [Goodby Silverstein and Partners co-founder Jeff] Goodby's ponytail," the rep says. "The beard won out." Rob Schwartz, the chief creative officer for TBWA, tracked the writer down and introduced him to Clow, who came up with the idea for the book.

Clow, a close friend of Steve Jobs's, headed up Apple's account both in the Mac days and when Jobs returned in 1997. (Jobs called him "the best guy in advertising" in Walter Isaacson's bio Steve Jobs.) However, Clow is clearly taking a hands-off (or "beard-on") approach to social media. "He understands the technology," says the rep, "but he doesn't see the point."

Some tweets from the book:

"Clients"

Click here to view this gallery.

This story originally published on Mashable here.

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