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    Twitter 'Discover' Tab Gets a Media-Heavy Makeover

    By Sam Laird | Mashable – Fri, Sep 28, 2012

    Twitter announced another tweak to its nine-month-old "Discover" tab Friday morning. The new twist places an added emphasis on photos, articles and other media by taking advantage of another relatively recent addition, Twitter Cards.

    Now, when you visit the Discover tab on Twitter.com, you'll get an updating stream of tweets already expanded to shows photos, videos or teasers for text articles. The tab will continue to show content deemed relevant to your interests and activity on the social network. The updated format "is rolling out gradually to everyone," according to a post to the official Twitter blog by product manager Sara Mauskopf.

    [More from Mashable: Apple Maps App Gets Lost on Twitter: Only 10% of Tweets Approve]

    The move is in keeping with Twitter's recent focus on incorporating media into its ecosystem and expanding beyond its simple original layout of just 140-character text posts. Adding more media such as YouTube videos and Instagram photos viewable from directly within your stream also appears to be a bid to keep users on-site longer. One recent report indicated that Instagram (recently bought by Twitter rival Facebook) keeps mobile users engaged for more time per session than Twitter does.

    Twitter last updated its Discover tab in May. That update added more social context to content on the site, letting users see which of their connections tweeted about stories and other links, and what they had to say about them. Discover was originally introduced in December, when the company also added a host of other new features and radically changed its user interface.

    [More from Mashable: Which Countries Actively Suppress Internet Freedom?]

    Do you think the new Discover update will add value for users, or is Twitter's latest tweak a needless inconvenience? Check out the screenshot below to see what it looks like, and give us your take in the comments.

    This story originally published on Mashable here.

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