Twitter Launches ‘Moments’ Feature with Fox News, Vogue, New York Times
Twitter wants to have a moment with you.
The social platform rolled out a new user experience on Tuesday that offers a layered, multi-media approach to trending topics and other shareable content.
“Moments” is available on desktop, iPhone and Android, offering access to “conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes” and more, Twitter said in a statement.
The visual presentation includes title cards and descriptions, full-bleed images and autoplaying videos, Vines, and GIFs and swipe options to dismiss a given moment.
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Initial publishers of Moments include Bleacher Report, BuzzFeed, Entertainment Weekly, Fox News, Mashable, the New York Times, Vogue and Washington Post, with plans for expanded contributors in the future.
Institutions contributing include Major League Baseball, NASA and Getty Images.
Twitter last kicked the tires on their news sharing features in August, offering users an expanding trending news tab.
“We’re experimenting with a news experience on iOS and Android as we continue to explore new ways to surface the best content to users,” a Twitter spokesperson said at the time.
