Twitter opened a new office in downtown Detroit on Wednesday to serve marketers -- including automakers -- and ad agencies in the region.
The Detroit office, which will be led by Yahoo veteran Greg Myrick, will be based in the M@dison Building, a coworking space located in a historic 100-year old building shared by several tech startups in the city. The office will have a "handful" of employees by the end of the year.
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The move comes after Twitter has opened offices in Washington, D.C.; Cincinnati, Ohio; Atlanta, Georgia and Austin, Texas over the past year. The regional offices supplement Twitter's larger presences in Chicago, New York, Tokyo, London and Dublin.
Sales staff in those offices are charged with promoting Twitter's ad products, including Promoted Tweets and Promoted Accounts. Among the Detroit-based clients for such products is General Motors, which has worked with Twitter on Promoted Products campaigns.
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Twitter's emphasis on Detroit coincides with stellar sales for the auto industry. Americans bought 1.4 million cars and trucks in March, a 13% jump over the same month in 2011 and the most sold since August 2007, according to Edmunds.com. That rise comes despite gas prices that flirt with $4 per gallon and reflects pent-up demand among consumers, analysts say.
Though Twitter doesn't disclose its revenues, analyst eMarketer estimates that Twitter's overall revenues -- which come primarily from advertising -- will hit $259.9 million this year.
Image courtesy of iStockphoto, RomanOkopny
This story originally published on Mashable here.
