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YOUR FRIENDS' ACTIVITY

    Ty Pennington Comes to You with the Launch of the New TyPennington.com Today

    PRWeb – Tue, Aug 23, 2011

    Including Behind-the-Scenes Extras from "Extreme Makeover: Home Edition" & More

    Los Angeles, CA (PRWEB) August 23, 2011

    TyPennington.com will launch today, with the same excitement generated by a glimpse of the charismatic home-design guru at your door, it was announced by EQAL, the media company creating the site and the interactive media initiatives with the star. Ty’s official website, home to exclusive video, blogs, personal tips and giveaways, will encourage Ty Pennington fans and followers to contribute online to form a special interactive community. The TV star, designer, and life-changer will open up his world to include his fans, with new content added daily.

    TyPennington.com will feature design, projects, “Everyday Heroes” (highlighting the awesome unsung heroes Ty has come to be known for recognizing), “Ty’s Take” (his personal recommendations and favorites) and an “On The Road” section with stories of the towns visited on “Extreme Makeover: Home Edition” as well as other favorites in the many places he’s visited. The new destination will also feature exclusive behind-the-scenes content from “Extreme Home Makeover: Home Edition.”

    Pennington says, "My new website gives people a chance to interact with me and to share all kinds of ideas, whether it’s design tips or community service or where to get a good burger and hear a local band. I'm having a great time with it and I hope others will, too."

    TyPennington.com will launch with a special giveaway of Ty’s favorite guitar. He’ll even send it signed and missing the string that broke during practice.

    Special features on the site will include:


    Ty’s Cam – Flipcam footage from Ty and his friends.


    House Call – Fan photos with design dilemmas. Ty will choose a few for re-design tips and tricks.


    Standout Style – User provided photos with stories of their special spaces to share with Ty. He will select photos to feature.


    Here’s the Deal – Special giveaways from Ty to his fans.


    Before and After – Successful home-makeover stories sent by readers.

    In addition, the site is highlighted by a custom social network where Ty fans can meet, share and interact. The interactive social elements of TyPennington.com encompass individual profile pages, friend requests, direct messaging, a forum and other connected services, including a special photo gallery for uploading. Each site post will also be syndicated to Ty’s Facebook and Twitter pages for full coverage, access and visibility.

    TyPennington.com is powered by EQAL, the media company that builds influencer networks around celebrities and brands,

    Miles Beckett, CEO of EQAL, says, “TyPennington.com is a perfect destination for current fans and those just discovering the many facets of Ty. He is a role model and wish-granter with style and personality that transcends design, TV, construction and all of his other talents. Fans will now have the opportunity to connect directly with Ty and others with similar interests in this new model of interactive personal websites. We are honored to be working with a talent who impacts so many lives.”

    To enter to win Ty’s signed guitar, visit TyPennington.com.


    Ty says, “I wrote a lot of songs on this old guitar but a few that stand out for me are “Ashes,” “Mars,” and “Hasselhoff.” It’s got some wear and tear but it’s traveled with me all over and that’s what is great about anything sort of old and banged up. It’s had a good life with scars to prove it and, after all, it is a musical instrument… it’s supposed to get beat on a lot.”

    “Well, now I’m handing this old guitar of mine over to one of you guys. You can see I signed a little note on it, apologizing for the missing string.”

    About Ty Pennington:


    Pennington won national attention as the quirky and creative carpenter on the groundbreaking home improvement series “Trading Spaces.” Ty continues to develop products for the "Ty Pennington Style" line at Sears and is the ambassador for the Sears American Dream campaign. Ty’s TV show, ABC-TV’s "Extreme Makeover: Home Edition" is consistently rated among the top 20 of all television programs. It has won two Emmys for Outstanding Reality Program and two People's Choice Awards. In 2003, Ty wrote and created Ty's Tricks (Hyperion), which became a New York Times Bestseller. Ty’s latest book is How Good Design Can Change Your Life (Simon & Schuster).

    About EQAL:

    EQAL is a media company that builds influencer networks around celebrities and brands. Their celebrity and brand networks include the official websites and social media accounts for Tori Spelling, Lauren Conrad, Randy Jackson, Elle and Blair Fowler and the brand partnership with Philadelphia Cream Cheese that recently won a Gold Effie Award. Their celebrity networks generate close to 200 million impressions per month and reach 15 million people. EQAL’s “hub and spoke” strategy focuses on building an integrated media property by increasing social media numbers, driving traffic and engagement to the celebrity’s official website, and providing new revenue opportunities.


    EQAL was founded by Miles Beckett and Greg Goodfried, creators of the online sensations lonelygirl15, KateModern (with Bebo) and Harpers Globe (with CBS television). The two are widely credited as being the first to create quality serial programming for the internet, for integrating products into online programming and for originating the first “online to on-air” programming with a network television show. Miles and Greg are frequent speakers on digital entertainment and brand integration in the online space as well as the future of entertainment on the internet and beyond. The company continues to evolve at the rapid speed of the medium as it combines quality content, celebrity influencers and technology.


    Contact:

    For TyPennington.com


    Jill Siegel


    jillsiegelnyc(at)gmail(dot)com


    917.214.1710

    # # #

    Jill Siegel for EQAL/TyPennington.com
    Jill Siegel Communications, Inc.
    917-214-1710
    Email Information


     

    2 comments

    • Suzy
      Suzy  •  9 mths ago
      I think it's great when you makeover (or build) a house for a really needy family. But the houses are so over the top and much more than most of these families can keep up with.
      The show last night was an example - A simple 2 bedroom bungalow cottage for this single mother would have been sufficient. She doesn't even have a job so how is she going to pay for it? I have heard other stories of many of the people who get these homes lose them to foreclosure or sell them for the cash
      I also find most of the decor to be way too gaudy and not realistic.
      I think you need to pull back, select families that are not only needy but will be able to
      make the payments. Don't add a lot expensive extras like swimming pools(very expensive to keep up) or tree houses, fancy animal houses/enclosures. I stopped watching the show
      a long time ago, but happened to catch the end of last nights show and found it totally
      ridiculous.
    • Barbara
      Barbara  •  8 mths ago
      ty most of theses familes u make houses for dont need all that room u should make it smaller more econimical for them and not everyone needs a new flat screen and laptops come on real people have to by theirs just slow down and really check them out u are in my neck of the woods medford oregon and this family lied also to get a new mansion why not build a school for the sparrows if that is what they call themselves liars they are but u never really check i have a special needs child also but can i get help no only the rich
     Post a comment
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