U.S. BlackBerry Z10 sales said to have ‘started poorly’ with ‘returns now exceeding sales’

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BlackBerry Z10 U.S. Sales

BlackBerry Z10

While we’ve heard encouraging reports on BlackBerry Z10 sales from other countries, here in the United States the picture looks decidedly gloomier. With one major wireless carrier providing next to no marketing push, sales of BlackBerry’s (BBRY) flagship phone in the U.S. have apparently gotten off to a very slow start and are showing few signs of picking up anytime soon. Per The Wall Street Journal, two analysts on Thursday added to reports of slow early U.S. sales and painted a very dire picture of BlackBerry’s future prospects in the American smartphone market.

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ITG analyst Joseph Fersedi, for one, claimed that the “U.S. launch of the Z10 started poorly and weakened significantly as the days passed,” and described overall sales as “marginally ahead of anemic.” Detwiler Fenton analyst Jeff Johnston, meanwhile, said that things were so bad for BlackBerry in the U.S. that “key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before.”

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BlackBerry reported selling one million BlackBerry Z10s in its most recent earnings report, which means that the company has seen better-than-expected sales of the device so far. But from everything we’ve heard, the company will have a tough time breaking through in the United States during the current product cycle.


This article was originally published on BGR.com

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