What's the strategy behind the campaigns' emails to supporters? Mashable turned to digital marketing provider Silverpop, who analyzed every campaign email from early April through June, to find out. You can see their results in the infographic below:
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Some key differences in the campaigns' approaches: Obama's emails were much more personalized, addressing the recipient by their first name 98% of the time (Romney's emails did this only 8.5% of the time). Additionally, Romney mentioned Obama in his emails at almost double the frequency with which Obama mentioned Romney.
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Which side is quickest to send? He or she belongs to Team Romney, which sent an email about the Supreme Court's Obamacare decision within an hour of it being delivered and asked for a donation. Meanwhile, it took the Obama campaign eight hours to respond to the Obamacare news.
How do you think political campaigns should use email? Share your ideas in the comments below.
This story originally published on Mashable here.