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    The United States to Attract More Tourism From Around the Globe

    PRWeb – Mon, Nov 7, 2011

    Brand USA Inc., formerly known as the Corporation for Travel Promotion, unveils the United States’ first-ever unified marketing strategy to attract increased tourism to America

    Las Vegas, Nev. (PRWEB) November 07, 2011

    Brand USA Inc. launched the United States’ first-ever nationally coordinated global campaign at London’s British Academy of Film and Television Arts and a subsequent press conference at ExCel London.

    The new identity of Brand USA captures the unique and diverse culture of the US, and is a critical step in the development of the nation’s first unified marketing strategy. The logo, which comprises a collection of dots joining together to form the letters USA, symbolizes the boundless possibilities of the US. The logo also displays Brand USA’s consumer website, DiscoverAmerica.com. The first official advertising and marketing campaign is scheduled to launch in spring 2012.

    According to Stephen J. Cloobeck, Chairman of Brand USA Inc., and Chief Executive Officer of Diamond Resorts International®, "Brand USA has arrived and it’s not just a tourism brand, but a platform to spur powerful growth throughout all the corners of the United States. It is a 21st-century brand that will help reposition our great nation in the global market for travel – and drive economic activity, including billions in new spending and tens of thousands of new outsource-proof jobs and much needed tax revenue."

    The Brand USA campaign broadly aligns with the Las Vegas Convention and Visitors Authority strategy to increase the percentage of international visitors to Las Vegas from 18 percent to 30 percent within 10 years.

    About Brand USA


    The Corporation for Travel Promotion -- now doing business as Brand USA Inc. -- was created for the purpose of encouraging travelers from all over the world to visit the United States of America. The public-private marketing entity was created in 2010 to work in close partnership with the travel industry to maximize the economic and social benefits of travel in communities around the country. Through its call-to-action "Discover America," Brand USA will encourage and inspire travelers to explore America's boundless possibilities. For industry or partner information about Brand USA, visit http://www.TheBrandUSA.com . Visit Brand USA's consumer website at http://www.DiscoverAmerica.com. Download the Brand USA press kit here.

    About Diamond Resorts Corporation


    Diamond Resorts Corporation and its subsidiaries develop, own, operate and manage vacation ownership resorts and, through resort and partner affiliation agreements, provide owners and members with access to 71 managed resorts and 137 affiliated resorts and six cruise itineraries through THE Club® at Diamond Resorts International®. Stephen J. Cloobeck is the Chairman and CEO. To learn more, visit DiamondResorts.com.

    ###

    Stevi Wara
    Diamond Resorts International®
    702.823.7069
    Email Information


     
    • Gary
      Gary  •  Santa Clara, United States  •  6 mths ago
      My Chinese friends want to come here to see the USA and spend money, but our government makes it very difficult for Asians to get tourist visas. So, I don't get why we want to promote tourism if our government does not want tourists here, especially Asians ...
      • DA VUONG
        DA VUONG 6 mths ago
        thank you, i have been trying to get a visa for my wife for 9 years now, no luck, i live in vietnam and she is vietnamese and the f---ed up embassy gives the reasons why they don't issue visas to asians is because they might not go home afther they expires, they have told us this repeatedly. so we have been turned down for 9 years, i guess i have to tell them she is mexican and then they'll welcome her with open arms and say she can live there, no thanks, i am retired and cheaper to live here then there
      • Coy C
        Coy C 6 mths ago
        Go to Bangkok. There are lots of people that take bribes to get a visa pushed through. It costs $5000.
    • DA VUONG
      DA VUONG  •  Hanoi, Vietnam  •  6 mths ago
      that is an out right lie,
    • The Concerned One
      The Concerned One  •  6 mths ago
      Wow, more AWESOMENESS for the USA !!!
      Gag.
    • Frank M.
      Frank M.  •  6 mths ago
      $2.4 Billion to change the name of America, $2.5 Billion for the website, American Tax payers bearing the brunt of a failed White House Administration........Priceless
    • Jeff
      Jeff  •  6 mths ago
      While Obama continues to dismantle and weaken America, the liberal media continues its propaganda about how great it is.
    • The Federalist
      The Federalist  •  Monterey Park, United States  •  6 mths ago
      The Logo is ridiculous and I would expect a first years graphic arts student to do better,

      The slogan "United States of Awesome" is juvenile and stupid. These idiots at this marketing organization need to refund the 200 million they've been awarded to peddle this rubbish.

      It's child's play, they may want you to believe it's top shelf advertising..... but it's child's play.
    • S
      S  •  Nashville, United States  •  6 mths ago
      "...no one can explain us as a nation..." Well, at one time five, six, maybe even seven or more years ago we were a proud people. We took care of our own, we supported each other, we were the backbone of the world and the builder of democracy. We fed the starving, we helped the sick, we flew in anywhere around the world to clean up after a disaster. Simply put WE WERE AMERICANS! Now, just as President/King Barack Hussien Obama said three plus years ago "...fundamentaly change[d] America..." We are a nation of whiners (Occupy Protests), We are a nation of greedy (Bank Bailouts, Wall St Bailouts, Stimulus 1 Rewarding Unions for electing the King), We are no longer a Christian Nation (Barack Hussien Obama June 2007), We are arrogant (Barack Hussien Obama April 2009), We bow to other nations (Barack Hussien Obama to Saudi King April 2009), We are fat (Michelle Sealed Thesis Obama Everyday). We are unemployed, We are homeless, We are racist, We are sexual predators, We are sheep. Simply put, we are sheep. We have followed a man into ruin and there is no turning back. The United States of America, a once proud and defining nation Under God, is now just a simple slogan to sell on Madison Avenue. We've lost the Red White and Blue to a more "diversified" and unresolved pattern of dots. We are no longer leaders but followers, in essence: we will follow the other Socialist Nations into oblivion forever and all that will be left will be the name in the history books of the man that brought the most powerful nation in the world to its knees, not with a bang, but with a whimper...Barack Hussien Obama. *THE UNITED STATES OF AMERICA 1776-2008* Happy Veterans Day to me and mine and those who died to witness the death of a nation. At least I respect you. And at least every other Commander in Chief did before 2008, at least that is, up until then, Presidents understood what it was to be a soldier, this one never even had a job! Well AMEN to THAT!
      • S
        S 6 mths ago
        Someone on here said nearly these exact words and I'm sharing them everywhere because I couldn't agree more.. I can't find his post to give his name credit... :(
      • Dale
        Dale 6 mths ago
        America has a hang over from the party. Time to clean up and kick the crashers out of the house!
    • Jack A
      Jack A  •  Lawndale, United States  •  6 mths ago
      why does yahoo have obama taged to every story???
    • NW Gal
      NW Gal  •  Chicago, United States  •  6 mths ago
      There are no i's in the USA to dot. Now idiot has two. Go ahead and just keeping spending the tax payers money. We apparently have no say in it. I am ashamed of our goverment.
    • Frank M.
      Frank M.  •  6 mths ago
      The same Advertising Company that cost $4 billion dollars to change, The Army slogan "Be All you can Be" to "Army of One" to "Army Strong"
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      Come to the United States : We need freedom fighters to return us to the 1980's
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      Come to the United States : Eric Holder needs more patsy's for his False Flag Operations!
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      The United States : It's like the late 1930's Germany with I-Phones.
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      The United States : Watch the Fall of a Great Republic and Baston of Freedom and Degenerate into a Nightmare Police State!
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      The United States : The Airport Rape is Complimentary
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      The United States : Say, didn't we buy your grandmother for a hershey bar 60 years ago?
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      The United States : Home of the Buzzbomb Drones!
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      The United States : Spend your money here or we'll bomb you!
    • Coy C
      Coy C  •  Olympia, United States  •  6 mths ago
      WELCOME TO AMERICA! This is where the bombs come from! Don’t make eye contact with the TSA Policeman! Don’t talk about Politics, you might be used in our next False Flag Chinese Fire Drill! Touching balls and groping breasts is our biggest growth industry! We listen to your every word and watch your every move! WELCOME TO AMERICA! This was a once free nation now resembles Franco’s Spain! See the closed businesses! See the homeless outside of McDonald’s going through the trash looking for scraps! WELCOME TO AMERICA! Can you believe this country has nuclear weapons? To your right an Obamaville to your left a large bank building! See their once loved Constitution in a Nitrogen Gas case, they threw it away years ago! Do not video the Police, they have been known to attack people for less! WELCOME TO AMERICA!
    • Frank M.
      Frank M.  •  6 mths ago
      Oh, theres another department Perry would get rid of.... Corporation for Travel Promotion
     Post a comment
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