Upper Crust owner prices London listing at low end of range

Reuters - UK Focus

* SSP will have market value of 997 mln pounds

* To raise 482 million pounds through IPO (Adds further details on pricing, advisors)

LONDON, July 10 (Reuters) - Takeaway food and coffee companySSP Group has set the offer price for its listing ofshares on the London Stock Exchange (Other OTC: LDNXF - news) at 210 pence apiece,at the low end of the anticipated price range, the company saidon Thursday.

SSP, which owns the Upper Crust and Caffe Ritazza brands,said it will raise 482 million pounds ($820.2 million) in aflotation that will give the company a stock market value of 997million. Conditional dealings in the shares begin on Thursday.

The group's advisors had narrowed the price range to between210p and 230p, from between 200p and 240p set at the start ofthe flotation.

SSP Chief Executive Kate Swann, a former chief executive ofWH Smith (LSE: SMWH.L - news) , said the listing had attracted support from abroad range of investors.

"It is a strong endorsement of SSP's strategy, and of thepotential for future growth that we see for our business," shesaid in a statement.

EQT, a Swedish private equity firm, bought SSP from CompassGroup in 2006 for around 1.2 billion pounds.

The company is looking to grow its presence within airportand railway stations, with a particular focus on the UnitedStates, the Middle East and China.

Goldman Sachs (NYSE: GS-PB - news) and Morgan Stanley (Xetra: 885836 - news) are joint globalcoordinators, sponsors and bookrunners for the issue. BofAMerrill Lynch and Jefferies are also joint bookrunners. Nomuraand Shore Capital are co-lead managers. Lazard acted asfinancial advisor.

($1 = 0.5877 British Pounds) (Reporting by Matt Scuffham; Editing by Nishant Kumar and DavidHolmes)

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