Urban Camouflage: Labels All 90′s Kids Hid Behind
Let’s face it, school was a kind of prison we all had to negotiate and labels provided social immunity against bullying and harassment in the playground.
Unless your parents were rich, then during term time, a ‘wash one, wear one’ system was implemented, or a swap and share friends. Whatever, just as long as you didn’t stand out.
1. Kappa
Better to be called a Kappa Slapper than a scrutney bum rash. Sensible kids opted for the versatile Kappa jacket, as this could be tied around the waist during the summer months, ensuring year round protection.
Image source: Pinterest
2. Nike School Bag
Like a wasps warning colouration, a schoolbag emblazoned with a massive logo ensured preservation during those perilous journeys between lessons.
Image source: Pinterest
3. Le Coq Sportif
It didn’t matter if you were walking around with a cock on your clothes, so long as no one called you one.
Image source: ebay
4. Reebok Classics
Working class brogues.
Image source: Pinterst
5. Stone Island
Thousands of kids made confident strides across the playgrounds, safe in the knowledge they could slip their jackets off and reveal this high status arm-label.
Image source: Pinterest
6. Kickers and Pods
A pair of these bad boys bought you immunity from the rude gals.
Image source: Pinterest
7. Helly Hanson
Persecution cloak (with added mountain weather protection).
Image source: waybackwhenvintage
8. Naff* Naff
*adjective; Unstylish; lacking in taste; inferior
Image source: ebay
9. Technics
Borderline alternative but still acceptable.
Image source: ebay
10. Fila
Oi, what are those massive moonboots doing on the end of your legs? Oh, they’re Fila? You may enter the lunch queue unharmed.
Image source: nicekicks.com
11. Spliffy
Wearers of this apparel were confusing and dangerous and best left alone.
Image source: Pinterest
12. Ellesse
This simple number was often teamed with a wet-look undercut. 100% fit.
Image source: ebay
13. Socially Acceptable Carrier Bags
Argh! The infernal struggle of finding a suitable bag to carry your PE kit in.
Image source: ebay
