Verizon says 33% of subscribers now using shared data plans

Verizon CFO Fran Shammo revealed on Tuesday that one-third of the carrier’s postpaid customers are now on one of its Share Everything plans, Fierce Wireless reported. The executive said that adoption of the plans has been better than expected and he believes they will continue to contribute to Verizon’s growth. The number is an increase from last month when the company estimated that 30% of its postpaid subscribers were using a shared data plan. Shammo noted that customers on one of Verizon’s Share Everything plans generally use more devices such as a hotspot or tablet, which in turn will use more data and generate more revenue. The executive said that Verizon has no plans to change its current pricing strategy in the wake of T-Mobile’s new UnCarrier intuitive, although he said the carrier may give customers “more options to buy a phone,” likely referring to T-Mobile’s new smartphone installment plans.

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