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Beyond Millennials: How To Reach Generation Z
Millennials are so last year. As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States' population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways. While millennials — a.k.a. Generation Y — grew up alongside the World Wide Web, Gen Z is growing up with social media. As the average Facebook user gets older, more than 25% of 13- to 17-year-olds left the network in 2013. Instead, Gen Z favors Snapchat, Whisper and Secret — ephemeral and visually engaging platforms that cater to the youngsters' eight-second attention span.
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Aww, Look Who's Being A Giant, Scary Creeper!
Everyone knows that LeAnn Rimes is a weird little creeper that does weird, creepy things: it's just common knowledge anymore. But while some people may think that LeAnn is pretty much done with her strange ways, that she's just sticking to posting a passive aggressive tweet every now and then ... well, those people would be wrong. LeAnn just started doing pilates at a new place. We know this because she simply will not stop tweeting about it: "Already sore from Pilates @kikicaldas only did it 3 hrs ago. #detoxbath & Advil are going to be needed soon LOL." "Going to get my ass kicked this Friday morning #pilates #grace." "Best workout EVER @GraceAnatomy #shakingsogood Now I can start my #funfriday". Which, all right, that's fine. It seems a little ridiculous to tweet this much about it, but that's LeAnn for you. Oh, but wait, let's see what Brandi Glanvillehad to say about pilates: "Some1 has wanted a reaction from me 4 forever so here it is -Welcome 2my tiny pilates studio that I've been going to for 12 yrs!! #Stalker." So does this make anyone else feel really uncomfortable?
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Thousands March In Moscow To Protest Against Ukraine Fighting
Tens of thousands of people marched through central Moscow on Sunday to demonstrate against the fighting in Ukraine and Russia's alleged complicity in the conflict. An Associated Press reporter estimated the crowd at around 20,000, although the city's police department put the number at about 5,000. The demonstrators chanted slogans including No to war and The junta is in the Kremlin, not Kiev.
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Yemen Government Signs Peace Deal After Days Of Fighting
Yemeni government officials and Shiite rebels signed a peace agreement on Sunday following days of violence that have left more than 140 people dead and sent thousands fleeing their homes, state media said, giving no details on the content of the agreement. UN Envoy to Yemen Jamal Benomer said in a statement Saturday that the document "will lay the foundations for national partnership and for security and stability in the country."
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Redskins' Ihenacho, Polumbus Hurt Vs Eagles
The Washington Redskins have lost two players in the first half of their game at Philadelphia: safety Duke Ihenacho and right tackle Tyler Polumbus. Ihenacho went out in the opening quarter Sunday with a foot injury, and Polumbus was sidelined late in the half with a right knee problem. Polumbus was expected to return. Earlier, both teams' top running backs were temporarily sidelined. The Redskins' Alfred Morris left for a short time to have a knee examined, but returned.
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Arrest Warrant Issued For Man Seen With Missing Virginia Student: Police
An arrest warrant has been issued for the 32-year-old man police have identified as a person of interest in the disappearance of a University of Virginia student, Charlottesville Police Chief Tim Longo said on Sunday. The man, Jesse Leroy Matthew, presented himself at the police station on Saturday after officials said they were looking for him. After departing the station house following a brief discussion with police, he led law enforcement officials on a high-speed chase.
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Virtual Reality Is More Than Just Video Games For Palmer Luckey
Palmer Luckey is on top of the world. He just wrapped up the first conference devoted to the virtual reality headset he helped invent and the company he helped found: Oculus VR. Developers traveled here from around the globe in order to meet one another, swap ideas, and demonstrate their products. Oculus' headset, called the Rift, has been slowly making its way to store shelves. The company has created numerous prototypes and shipped about 120,000 of them to eager developers who have whipped up video games and other programs, as well as various accessories over the past two years. On Saturday, the company announced the latest iteration of its device, called Crescent Bay, which features an improved display and new attached headphones. Luckey, who celebrated his 22nd birthday during the conference, said he'd wanted to work on audio devices since before Oculus was founded.
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San Sebastian: Antonio Banderas Wants To Work More In Spain
Antonio Banderas said he is ready to come back to Spain and help the local film industry and allow himself a greater range of acting roles from what he gets offered in Hollywood. “I’m looking to come home and make movies here,” Banderas told a packed news conference in San Sebastian following the screening of Gabe Ibanez’s Banderas-starring sci-fi film Automata , which the actor produced and is screening in the festival's Official Selection . Banderas added, “It’s true that in Hollywood, I’ve always had certain limitations because of my accent or ethnicity.
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Ravens Tight End Pitta Injures Hip Vs Browns (Yahoo Sports)
Baltimore Ravens tight end Dennis Pitta was taken to a hospital with a potentially serious hip injury Sunday. Pitta, who played only four games last season after dislocating his right hip in training camp, appeared to re-injure the same hip after catching a short pass from Joe Flacco late in the first half against the Browns. The 6-foot-4, 245-pound Pitta took several steps before stumbling and falling without any contact. Pitta stayed on the ground in obvious pain and was consoled by teammates as the medical staff evaluated him.
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Yemeni Parties And Houthi Rebels Sign Deal To End Fighting, Form New Government
Yemen's Shi'ite Muslim rebels on Sunday signed an agreement with other political parties to form a more inclusive government and end days of fighting on the streets of the capital. Prime Minister Mohammed Basindwa had earlier submitted his resignation to President Abd-Rabbu Mansour Hadi to pave the way for the deal, as rebel Houthi forces advanced on government buildings in the capital Sanaa to little resistance from the troops and security forces guarding them. Sanaa residents said the Houthis had taken over several government sites including the prime minister's complex, an army command center and the state television compound after security forces withdrew - although TV broadcasts continued.