For China's e-retailers, 'Singles' Day' is the new Christmas

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For China's e-retailers, 'Singles' Day' is the new Christmas

For China's e-retailers, 'Singles' Day' is the new Christmas
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For China's e-retailers, 'Singles' Day' is the new Christmas

by Reuters Videos 3:21 mins

Chinese e-commerce giant Alibaba has created the world’s biggest online shopping phenomenon out of a day that started off as a celebration for the unattached. Jane Lanhee Lee reports.

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