Television ads are a key aspect of political campaigning in the United States. While the regulations in the United Kingdom on political advertising may be different, the country’s political parties are beginning to use YouTube and other social media platforms to post videos more characteristically American in style.

Over the past number of weeks and months the Conservative party have posted a number of videos, including an attack ad-style video warning of higher taxes under Labour.

The increase in the use of video in online campaigning comes as the UK parties hire a number of American political strategists, including David Axelrod who is working with Labour, and Jim Messina who is working on the Conservative’s campaign. Credit: YouTube/Conservatives