The man credited with igniting the 2021 meme stock rally has posted his first social media message in nearly three years.
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Keith Gill, better known as “Roaring Kitty,” posted an image on Sunday of a man sitting forward in his chair, a meme used by gamers when things are getting serious. GameStop was a video game retailer that in 2021 was struggling as consumers switched rapidly from discs to digital downloads. Gill and those who agreed with him changed the trajectory of a company that appeared to headed for bankruptcy.
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(Reuters) -Shares of videogame retailer GameStop jumped 40% before the bell on Monday after "Roaring Kitty", a former marketer at an insurance firm credited with sparking the 2021 meme stock rally, returned to X.com after a three-year hiatus from social media. Keith Gill, known as "Roaring Kitty" on YouTube and "DeepF***ingValue" on Reddit, was a key figure in the so-called Reddit rally, which saw shares of GameStop surge as much as 21-fold over two weeks in January 2021 before crashing to pre-surge levels in the subsequent days. Gill on Sunday posted a sketch of a man leaning forward in a chair, a popular meme among gamers that indicates things are getting serious.
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