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Italians turn to beer
SUGGESTED SCRIPT:It looks like any other wine shop in Rome….but on closer inspection there is no Valpolicella or Chianti on sale here.Just shelf after shelf of beer.At this new food hall in the Italian capital, hundreds of artisanal or craft ales – some of which are brewed on site – are finding an enthusiastic public.SOUNDBITE 1, Martina (woman, Italian, 11 sec) “It is interesting to find out whether a dark beer could combine with red meat and which beers would go with sea-food.” Historically, Italy has been a wine drinking country but over the last few years beer has become a fashionable tipple. It is also a little cheaper– which certainly appeals these belt-tightening times– and the range is almost as diverse as with wine.According to the association of Italian brewers, beer is now the drink of choice amongst the under 55s.SOUNDBITE 2 - Brooks Carretta, brewer (italian, 15 seconds):Italian beer is a great success. This is thanks to the creativity of Italian brewers who are developing unique products, different from what you can find in the rest of Europe.”This creativity has seen beers flavoured with raspberry, chestnut and even oysters. A willing and thirsty public has lapped it up so much that production has quadrupled in the last five years.SOUNDBITE 3 Andrea Lecchini, master-brewer Birra del Borgo (man, Italian, 13 seconds): needs angloing« Our range of products has increased considerably. At the beginning we had two or three types of beer, today we have almost 30.With prices to match…from just a few euros a pop to over 30 for high-end bottles.And Artisan breweries are certainly catching on. Since 1996, the number has fizzed from seven to around 450, as more and more Italians reach for another beer.SHOTLIST:Rome and Borgorose, 22 & 23 August, 2012(Source: AFPTV)-VAR beers in Eataly, Rome-VAR customers shopping for beers-VAR brewery-CustomerSOUNDBITE 1 -Barman filling glasses-beer-VAR Brooks Carretta brewingSOUNDBITE 2-VAR Birra del Borgo -VAR bottles-VAR brewingSOUNDBITE 3-VAR beers in Eataly-Pricetages-Beer bottle being opened+ EXTRA IMAGES
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