Japan's $1 billion bet on the 'cool' factor

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Japan's $1 billion bet on the 'cool' factor

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Japan's $1 billion bet on the 'cool' factor

by Reuters Videos 2:27 mins

Japan's government is hoping a new $1 billion fund designed to identify and promote trend-setting exports will help cement the country's recovery. But will officials know cool when they see it? Yonggi Kang reports.

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