Founder and CEO Ron Shaich. 'We are once again challenging this industry to do what they should do, which is to have a different approach to kids meals -- these marketing gimmicks [such as toys, marketing characters] are just the wrong thing to do, as are the sugary beverages that are coupled with these meals,' Shaich told TheStreet in an interview at a New York City Panera Bread location. Shaich is about to show others in the space such as McDonald's and Burger King how kid's meals should be done in the year 2016. By early September, Panera's entire kids menu consisting of items such as a peanut and jelly sandwich, chicken noodle soup and mac and cheese will be 'clean,' meaning free of artificial flavors, preservatives, sweeteners or colors. Panera's news comes on the heels of McDonald's announcing that it has officially removed artificial preservatives from its iconic Chicken McNuggets, and a subsequent barrage of TV ads that feature kids during the Olympics to drive attention to its long overdue achievement.">