Shangri-La to launch new hotel brand 'Jen'

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Shangri-La to launch new hotel brand 'Jen'

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Shangri-La to launch new hotel brand 'Jen'

CNBC Videos 4:01 mins

Lothar Nessmann, COO of Hotel Jen, says the re-branding of "Traders Hotel" into "Hotel Jen" will help Shangri-La Group to better cope with the demands of travelers over the next 30 years.

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