Big Block of Cheese Day. The day in question, January 21, will see Obama administration officials take part in “a day long engagement event on social media – inspired by President Andrew Jackson’s 1837 open house featuring a 1,400 pound block of cheese.”The event will use the hashtag #AskTheWH. In West Wing parlance, Big Block of Cheese Day meant “granting access to interest groups which would not ordinarily get the attention of White House staff”. The video follows on from a similar one for last year’s first Big Block of Cheese Day. Though in that case, the ad focused on Bradley Whitford, who again made a reappearance in the latest video. The 2014 effort is also included below. Credit: YouTube/The White House">