COMMENTARY | The retail juggernaut that is Wal-Mart has landed another disc to digital conversion studio heavy-weight in DreamWorks, according to the Associated Press. The move enhances the video service announced in March by Wal-Mart that essentially brings the world of UltraViolet to Vudu users and devices everywhere. This will be the move that brings Wal-Mart, Vudu, and UltraViolet to the front of the streaming video competition.
As Engadget reported in March, the DVD to digital service Wal-Mart is offering allows users to bring their purchased DVD or Blu-ray discs into stores across the U.S. and have those titles added to their Vudu library for $2 for the standard definition and $5 for the high definition. But the detail lost in the service announcement was that users can purchase UltraViolet enabled movies via Vudu, which is Wal-Mart's digital delivery service, and watch them wherever and wherever an Internet connection is available.
According to the UltraViolet website, the service has the backing of several high-profile movie studios and technology companies. Since UltraViolet is included with the purchase of select DVDs and Blu-rays, users do not have to shell out additional money to have those titles added to their UltraViolet or Vudu cloud, which is the major win here.
While Netflix is caught up offering basically television shows as part of the monthly subscription fee service, Vudu and UltraViolet have the ability to be stocked with movies that people actually want to watch. Growing the UltraViolet or Vudu library might take a few months and probably the better part of a year, but users will able to watch the films they want to see.
Of course having movies that people want to watch makes them use the service, and if someone can transfer a DVD collection to the cloud for $300 or $500 via the Wal-Mart service, it makes good sense to get the transfer done. All those transfers means that use of the service should be a popular choice with folks on the go and users who essentially want to keep those DVDs or Blu-Rays as nothing more than backups.
- Arts & Entertainment