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YOUR FRIENDS' ACTIVITY

    Warms Is a Physical and Digital Valentine’s Day Surprise

    By Lance Ulanoff | Mashable – Tue, Feb 7, 2012

    Warms Gift Toy Options

    Click here to view this gallery.

    [More from Mashable: Starbucks Makes Valentine’s Day an Augmented Reality [VIDEO]]

    Millions of people will send their beloveds flowers this Valentine’s Day, but what if they could send a baby in a box -- no, not a real baby. Imagine a tiny stuffed baby toy holding a bright red heart. That’s only part of what you get when you send a Warms gift. Inside is the toy and on the underside of the lid, a QR Code. Point your phone at it and you’ll arrive at a personalized video message from your loved one.

    I got one of these boxes, but it didn’t come from my wife. Warms, a Montreal-based Kickstarter project, sent it to me to promote the new gift idea and highlight the startup’s Valentine’s Day special.

    [More from Mashable: Is This the Ultimate iPhone Car Stereo? [VIDEO]]

    The Warms gift box concept is really quite simple. You visit the site and choose a Warms baby. There are 12 themed toys, ranging from graduation to a Get Well baby. Each comes with its own -- in the company’s own words -- “endearing – or even unnerving – message” that plays as soon as you open the box. Senders enter the recipient’s address and then record their own personalized video message. Recipients access the message either right on their phone, by scanning the QR code on the box lid, or by visiting the GiveWarms site and entering the ID code.

    The boxes usually cost $29.95 to send, but Warms is running a Valentine’s Day special. For $69.95 premium, you can send a baby with a heart and it will arrive on Feb. 14.

    The boxes, which arrive in a cardboard wrapper that promises it “may contain smiles,” are well crafted and offer just enough instruction -- even how to untie the securing string -- to ensure no recipient gets frustrated or confused. The stuffed toy is designed to spring out of the box as you open it—and as the sound plays. It’s a nifty effect, but the clincher is the video message. Warm Ventures co-founder Steve Hardy says Warms's goal is to “Send smiles and to bridge curious, tangible physical gift object with a compelling curious digital video and e-gift experience online and on mobile. Really kind of stretch out that unboxing experience.”

    When the box arrived I noticed how the presentation is nothing if not intriguing. Would you want to send a Warms gift box or, perhaps, receive one yourself? How does the ability to add online video change the gift giving experience? Does it make a Valentine more personal, or add too much pressure to look and sound good on camera? Let me know in the comments.

    This story originally published on Mashable here.

     

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