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    Washington Post Launches Presidential Election iPad App

    By Alex Fitzpatrick | Mashable – Mon, Feb 27, 2012

    Good news, tablet-owning politics junkies! The Washington Post has released a brand-new interactive iPad app that's chock full of graphs, polling data, video and up-to-the-second news from the campaign trail.

    The "WP Politics" app collects the newspaper's politics coverage in one convenient location optimized for tablet viewing. When users open the app, they'll be greeted by visually pleasing, photo-based headlines and content from some of The Washington Post's most-read blogs. Users will also be treated to high-quality campaign coverage video.

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    "The Post has long been the national leader in political news coverage," says Marcus Brauchli, executive editor at The Washington Post. "With our new iPad application, we're bringing our expertise, depth, analysis and original reporting to a platform that will enable us to engage our readers in whole new dimensions."

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    But the app is far more than just another new tablet-based news-reading platform. It includes features not found anywhere else on the web, including interactive tools and maps.

    Those unique features let users easily see where a candidate stands on an issue and how that position has changed over time. Three different map options are also included: one showing state-by-state polls, another where users can click a state and view campaign ads playing in that area and finally, a map of historical election results since 1789, complete with Washington Post articles dating back to 1880.

    "We believe we have created one of the most comprehensive and immersive political apps in the mobile space today -- one where users can see, hear and interact with our content in an informative yet entertaining way," says Beth Jacobs, general manager of mobile at The Washington Post.

    While those features are all free, the WP Politics app is based on a "freemium" business model that allows users to pay $2.99 for additional content. People that pay the extra money will get access to two more features: "The Insider's Corner," which features Washington Post political blogs, columns and commentary, and "Campaign Files," which lets users view all the articles ever broadcast on the app (Free users only get the latest 48 hours' worth of campaign coverage).

    Paying users will also be granted access to as-of-yet unannounced new features that will roll out after the initial launch. What kind of features, exactly?

    "Users can expect to see more sharing functionality and tools that may focus on polling, campaign finance or other key political areas as the race gets closer to the conventions and the general election," says Jacobs.

    The WP Politics app is available starting Monday at the App Store.

    Will you download The Washington Post's new politics app? If you already have, how do you like it? Let us know in the comments below.

    Thumbnail image courtesy of iStockphoto, STEEX

    This story originally published on Mashable here.

     

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