What's In a Name: This weekend marks the 375th anniversary...

Curbed New York

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This weekend marks the 375th anniversary of Jonas Bronck's arrival and settlement as the first European in the Bronx. In celebration of the anniversary as well as Bronck's namesake's centennial, the president of the Bronx Chamber of Commerce will deliver an official proclamation and flag. An aside from the Times, "The borough's motto, Virgil's admonition 'Ne cede malis,' or 'Do not yield to evil,' is supposedly adopted from the Bronck family crest." [NYT]

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