Why the gold iPhone 5s is a hit

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Why the gold iPhone 5s is a hit
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Apple’s decision to build a gold-colored iPhone 5s is about more than just offering another color to consumers. For one thing, the margins are quite high on the device, and the more colors it offers, the more money it can make. But there’s more to the gold iPhone than meets the eye at first blush: […]

Why the gold iPhone 5s is a hit is written by Don Reisinger and originally posted on SlashGear.

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