Racy Hashtag Gives Christmas Festival A Marketing Boost
Promoting an event at this time of year isn’t easy, with masses of rival events vying for the same crowds.
Organisers of Ulverston Dickensian Festival have come up with an interesting way of giving their event edge however, guaranteeing it will stand out from the crowd.
After all, #dickfest is nothing if not an unforgettable hashtag.
Not surprisingly, the organisers have been rewarded with retweets aplenty, some more enthusiastic than others.
Advertised as “an amazing Dickensian festival and probably England’s finest Christmas Market,” Ulverston Dickensian Festival attracts thousands of visitors to the historic Cumbria market town each year.
What the Dickens? It’s all about the Victorian clobber at #dickfest (www.dickensianfestival.co.uk)
Boasting quaint cobbled streets, pubs and cafes aplenty and an entertainment schedule including costume competitions, a Victorian helter skelter and a brass band, it’s easy to understand its appeal - and this year there’ll likely be a bigger crowd than ever.
While some Twitter users think the organisers would benefit from a spot of social media training, others commended the committee-managed Twitter page for its ingenuinty.
The organisers were certainly happy with the reaction they’ve received, however.
