Is This the Worst Twitter Pitch for Obamacare Ever?
To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.
But its latest attempt seems to be falling on deaf ears.
Here was this morning's tweet, from the official account of the president.
How do you plan to spend the cold days of December? http://t.co/Rwf5AYc3bG #GetTalking pic.twitter.com/PBQ397yLf4
— Barack Obama (@BarackObama) December 17, 2013
What follows is a parade of snark, most from the very target audience the president is trying to reach...
#gettalking about where he got that onesie. MT @BarackObama: How do you plan to spend the days of Dec? #GetTalking pic.twitter.com/GsuZiFnw1e
— kelly cohen (@politiCOHEN_) December 17, 2013
@BarackObama ...and the winner for most hilarious Tweet of the week.
— Tim Morris (@TimMorrisUSA) December 17, 2013
So, marketers and branding experts, weigh in: Helpful or not?
Related: Still Sorting Through Your Company's Health-Care Options? We Can Help
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