Xbox 360 is the top-selling console in U.S. for 20th straight month

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New Xbox Live Rewards program encourages gamers to play more Xbox
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New Xbox Live Rewards program encourages gamers to play more Xbox

Despite fears of video games sales slumping due to the lack of new consoles, Microsoft’s (MSFT) seven-year-old Xbox 360 continues to be the No.1 selling console in the U.S. for the 20th consecutive month, according to NPD Group. The data reveals 193,000 Xbox 360 systems were sold in August giving Microsoft’s console a lofty 48% share of the U.S. console gaming market. In addition to holding the top spot for hardware, five out of the top-10 selling games in the U.S. last month were Xbox 360 titles: Call of Duty: Black Ops, Darksiders II, NCAA Football 13, Sleeping Dogs, and Transformers: Fall of Cybertron. NPD gathers that retail spending on the Xbox 360 topped out at $196 million and expects this holiday’s strong lineup of titles including Halo 4, Forza Horizon, Dance Central 3, Fable: The Journey, Kinect Sesame Street TV, Kinect Nat Geo TV and enhancement features such as SmartGlass to keep the Xbox 360 as the frontrunner for the current console generation. 

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