YOUR FRIENDS' ACTIVITY

    Yahoo to launch Do Not Track tool worldwide

    By Andrew Couts | Digital Trends – Thu, Mar 29, 2012

    Internet giant Yahoo announced today that it will begin to roll out a Do Not Track tool across all of its platforms worldwide. Yahoo’s implementation of Do Not Track (DNT) will go live by early summer, the company said. The move comes just days  after the U.S. Federal Trade Commission released its extensive list of recommended ways online companies can better protect the privacy of Web users, which included further endorsement of Do Not Track technology.

    “Yahoo!’s DNT header solution has been in development since last year and is in accordance with the Digital Advertising Alliance’s (DAA) principles,” the company writes in a statement released today. “This site-wide DNT mechanism (to include Yahoo! owned Right Media and interclick) will provide a simple step for consumers to express their ad targeting preferences to Yahoo!.”

    Currently, most major browsers — Safari, Internet Explorer, Firefox — include some type of Do Not Track mechanism, which work by sending a message to websites indicating that a particular user does not want to have tracking cookies, used to display targeted advertising, installed on their computer. Last month, Google finally agreed that it too would include Do Not Track in its Chrome browser.

    Yahoo asserts that allowing advertisers to regulate themselves is a better option than mandatory regulation by the federal government. However, some studies (pdf) show that the DAA, which represents about 90 percent of websites that serve online advertising, uses techniques that are confusing or misleading to users. And many worry that advertisers will not respect their use of Do Not Track, and install ad cookies anyway.

    At present, there are 13 companies (not including Yahoo or its subsidiaries), of varying types, that have agreed to respect Do Not Track mechanisms. You can see that full list here.

    [Image via Andy Dean Photography/Shutterstock]

    This article was originally posted on Digital Trends

    More from Digital Trends

    Feed the troll: Yahoo sues Facebook over patents

    Hey Yahoo, that patent shakedown makes you look desperate

    Yahoo threatening Facebook with first-ever lawsuit over social media patents

    “Do-not-track” button’s giant loophole

    Loading...

    More Tech News

     

    News for You »

    • The President's Umbrella Scandal Folded Before It Could Take Off

      There was a brief moment where some conservative were trying to make a scandal out of the President's moment in the rain on Thursday. But unfortunately that scandal died before it could really take off. During his Thursday press conference with Turkish Prime Minister Recep Erdogan, a Marine officer held an umbrella over the President's head to protect him from the rain. There were many problems with this, according to a select group of people. 

    • NYers furious over photos taken through windows

      In one photo, a woman is on all fours, presumably picking something up, her posterior pressed against a glass window. Another photo shows a couple in bathrobes, their feet touching beneath a table. And ...

    • Marine daughter seeks dignity for 'Devil Dog pups'

      JACKSONVILLE, N.C. (AP) — As she flipped through the cemetery register, Mary Blakely's eyes filled with tears. On line after line, the entry read simply "Baby Boy" or "Baby Girl," followed by a surname and a burial date.

    • Mystery of Moon's Magnetic Field Deepens

      The moon generated a surprisingly intense magnetic field until at least 3.56 billion years ago, 160 million years longer than previously thought, a new study reports.

    • Inside Bravo's 'Real Housewives of New York' standoff: What went wrong? What went right?

      By Jethro Nededog LOS ANGELES (TheWrap.com) - Bravo's "The Real Housewives of New York" resumed shooting Season 6 on Wednesday - a week late - with just four of the women returning to their jobs after a failed attempt to band together for bigger paychecks. The road to that point was filled with lessons for the network and the housewives. Bravo would ultimately crush the women's "Friends-style" negotiation tactics - something it had actually set out to avoid in the first place. ...

    • Soccer-Real and Mourinho contemplate "disastrous" season

      By Iain Rogers MADRID, May 18 (Reuters) - Real Madrid and Jose Mourinho were sifting through the debris of what the Portuguese coach termed a "disastrous" 2012-13 campaign after Friday's King's Cup final defeat left the world's richest club without a major trophy for the season. The 2-1 reverse to Atletico Madrid at their own Bernabeu stadium meant Mourinho, widely expected to move on at the end of this term, finished a season without significant silverware for the first time in his otherwise glittering career. ...

    • Boxing-Jones knocks out Lebedev to reclaim crown

      * Panamanian stops Lebedev in penultimate round * Povetkin knocks out Pole to set up Klitschko fight (updates with Jones win, adds details) MOSCOW, May 17 (Reuters) - Former champion Guillermo Jones of Panama stopped title holder Denis Lebedev with seconds remaining in the 11th round to reclaim his WBA cruiserweight crown from the Russian on Friday. Earlier, Alexander Povetkin knocked out previously undefeated challenger Andrzej Wawrzyk in the third round to retain his WBA heavyweight crown, setting up a long-awaited clash with super champion Vladimir Klitschko later this year. ...

    • Wait Until You Hear Who the Turkish Prime Minister Reportedly Invited to Join His Entourage During U.S. …

      Son wanted to be a "martyr."

    Show More
    Loading...

    Follow Yahoo! News