Yahoo! Promises Not to Screw Tumblr Up

The Atlantic
Yahoo! Promises Not to Screw Tumblr Up
.

View gallery

Yahoo! Promises Not to Screw Tumblr Up

Yahoo! and Tumblr just officially announced their engagement to the world and they're already playing damage control. They're doing their best to calm your fears of Yahoo! digging its long, purple claws into Tumblr and ruining it forever. "I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!" Yahoo! CEO Marissa Mayer announced this morning. "Everyone, I’m elated to tell you that Tumblr will be joining Yahoo," Tumblr CEO David Karp added on the Tumblr staff blog. It's official. They're together forever now. 

RELATED: Carol Bartz Tells Marissa Mayer Not to Get Her Hopes Up

Almost immediately after Yahoo!'s $1.1 billion cash deal to acquire Tumblr was first reported over the weekend, there was outcry. Tumblr users started screeching from every corner of the internet, in many different languages, in many different GIFs, about how they were scared Yahoo! would get its gross, old and purple all over Tumblr's young, shiny and blue physique. Mayer and Karp have heard your screams and they're promising they won't mess this up. 

RELATED: The Best Tumblrs We've Ever Seen, This Year

From the joint press release (emphasis all ours): 

Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.

From Marissa Mayer's personal note

We promise not to screw it up.  Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster.

From David Karp's personal note

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So if you didn't quit get the message they're trying to stress: Yahoo! knows you're scared it will ruin Tumblr. That's why Karp is going to stay on for at least another four years, per the agreement, and run the company. Anytime the olds try and change Tumblr for the worst, he'll be there to stop it. Or at least take the blame. The turning purple fear was something we directly addressed yesterday, too. 

RELATED: Teens Are This Excited About Yahoo! Buying Tumblr

Mayer is also really getting into the Tumblr spirit. She used this GID to lead her announcement: 

RELATED: Marissa Mayer Doesn't Want to Be Queen of the Feminists

RELATED: The Authorized Biographer's Dilemma; Uggie Gets a Book Deal

Perhaps the biggest sign that Tumblr won't change after the Yahoo! purchase is the way the new tech god billionaire, Tumblr's Karp, signed off his announcement. It's a pretty good sign Mayer's strict corporate policies haven't penetrated the Tumblr mind set yet. "Fuck yeah," Karp said

View Comments (13)