Twitter volume about New York Fashion Week, which ended Thursday, was up a third from Fashion Week in February and double compared to the number of tweets sent during Fashion Week in September of last year, according to New York-based social media agency Whispr Group.
Total tweets numbered above 670,000. It was largely an American affair: 72% of tweets originated in the U.S., followed by the U.K. with 5%.
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Victoria Beckham, who showed in New York for the first time this season, captured the most attention with 17,173 tweets, followed by Marc Jacobs, whose livestream was hosted by popular fashion blogger Leandra Medine. Diane von Furstenberg, who surprised audiences by trotting Google Glass down the runway, took the third spot above Alexander Wang.
Beyond Twitter, New York Fashion Week attendees were frequently uploading pictures to Instagram. For every Fashion Week-related check-in to Foursquare, 24 images were uploaded to Instagram.
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How was the data derived? According to a Whispr spokesperson, content was pulled in using Radian6, which has access to the full Twitter firehose. Analysts built language models to identify content related to New York Fashion Week, then parsed the data into individual themes and topics. They then used secondary language models to determine volume and sentiment.
This story originally published on Mashable here.