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YOUR FRIENDS' ACTIVITY

    New York Marathon Runners Getting Digital Love from RFID Chips

    Running a marathons is grueling work, but ASCIS is hoping to make the upcoming New York Marathon on November 5 just a little bit easier with RFID chips.

    Marathoners who sign up for ASICS's "Support Your Marathoner" will get an RFID tag they can attach to their shoes. That tag will then trigger messages of love and support specific to each of the runners on an LED screen as they run past it. There will be three screens in total placed at miles nine, 12 and 22.

    [More from Mashable: iPhone vs. Android: The Social App Activities That Set Users Apart [INFOGRAPHIC]]

    Support Your Marathoner actually started at last year's marathon, but ASCIS has added networks such as Facebook to collect support messages, videos and images.

    Even if runners can't stop and watch the screens during the marathon, each runner will have access to their personalized gallery of messages, videos and pictures to keep after the race.

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    Any runner can register for the program and any person can leave a message for any runner thanks to the website's search function. The program currently has received more than 2,750 support messages since it began in mid-October.

    Messages of support are certainly not a new concept, but the use of RFID chips brings it into the digital era. It's nice to think of haggard marathoners getting a needed boost of love at mile 22, thanks to a tiny piece of tech.

    Is Support Your Marathoner a taste of things to come? Will you leave a message of support or, if you're a runner, do you want to receive one?

    This story originally published on Mashable here.

     

    1 comment

    • Ruel  •  Las Vegas, United States  •  7 mths ago
      I'm so tired of seeing typos on articles such as this - "but ASCIS is hoping to make"..."but ASCIS has added"... So sad to think that you pay people to put out such crap. I know maybe you should hire me as a proofreader.
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