How YouTube Channel Owners Are Building Audiences [INFOGRAPHIC]

Mashable
Samsung Is the Breakthrough Brand of 2012
.

View gallery

YouTube recently announced which contracts for its funded premium channels -- featuring programming from chef personalities to The Wall Street Journal -- are up for renewal and which are not. The video-sharing platform also said it will be adding new channels to the mix this year.

The team at FanBridge -- a tool for monitoring audience growth and retention -- has put together an infographic of funded and non-funded channels that highlights how channel owners are monetizing YouTube and keeping viewers engaged.

[More from Mashable: Why the Smartphone Isn’t Mainstream … Yet]

About 86% of survey respondents said they upload three or fewer videos each week, which places more emphasis on engagement rather than quanity.

SEE ALSO: 10 Essential YouTube Tips and Tricks

[More from Mashable: The 10 Most Viral YouTube Videos of 2012]

"YouTube creators upload three or fewer videos a week, but are still spending a serious amount of time cross-pollinating their content across social channels," a FanBridge spokesperson said. "Anyone looking at advertising on YouTube or brand marketers thinking about sponsoring a YouTube network would also be interested to see what to look for when comparing possible channels to get involved with."

The infographic also shows channel owners are promoting videos on other platforms such as Facebook (85%) and Twitter (70%), but only 26% are communicating with their audience via email.

"YouTube channel owners can control email, but it's harder to do so with social network communications," the spokesperson said. "This means there is an opportunity for people to keep track of user base by using email and engage with them there too."

Check out the full infographic below for more, then let us know what you think in the comments.

Get Your Tickets to Mashable Media Summit

The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists.

Date: Friday, Nov. 30, 2012  Time: 9:30 a.m. - 5:30 p.m.  Location: The TimesCenter, 242 West 41st Street, New York, NY 10036 Tickets: Purchase early bird tickets on Eventbrite.

A Look Back at Last Year's Mashable Media Summit

 

Media Summit 2011

The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.

Click here to view this gallery.

Supporting Sponsor

Sponsorship Opportunities

A limited number of sponsor opportunities are available for the Mashable Media Summit. This is an excellent opportunity to get in front of Mashable’s passionate and influential audience. Contact sponsorships@mashable.com for opportunities. 

This story originally published on Mashable here.

View Comments (0)