Chinese handset maker ZTE said it could ship 100 million smartphones a year by 2015, Reuters reported on Monday. The company sold 15 million phones in 2011 and is looking to sell upwards of 50 million this year. “As handsets contribute more to overall revenue, it will affect our profit margins,” executive director He Shiyou said. “In 2012, our aim is to increase handset margins.” Following the success of Samsung’s Galaxy Note, ZTE will release two smartphone-tablet hybrids — affectionately referred to as “phablets” — in 2012. “We want to come up with the next generation of a Galaxy Note-type product — a combo product of handsets and tablets,” Lv Qianhao, ZTE’s head of handset strategy, said. ZTE has previously focuses on the low-end market, though recently it has made a push to compete on the same level as Samsung and Apple. Unlike many of its competitors, however, ZTE may face problems and set backs due to its lack of brand awareness. “People who buy Apple and Samsung have greater brand awareness so they might not take chances with a little-known brand, especially one from China,” said Teck-Zhung Wong, a Beijing-based analyst for research firm IDC. “No one really knows ZTE outside China.”
Explore Related Content
More Tech News
- Protesters in over 400 cities march vs Monsanto
LOS ANGELES (AP) — Organizers say two million people marched in protest against seed giant Monsanto in hundreds of rallies across the U.S. and in over 50 other countries on Saturday.
- Fired for word: 'Negro' in Spanish class
One of the first lessons one learns in English class is that context is everything. The same holds true in Spanish.
- Damage reported from magnitude-5.7 quake in Calif.
GREENVILLE, Calif. (AP) — Residents in rural northeastern California assessed damage to their homes and businesses Friday from a magnitude-5.7 earthquake, one of the strongest temblors to hit the densely forested region in decades.
- Cycling-Road-Giro d'Italia classification after stage 20
May 25 (Infostrada Sports) - Classification from Giro d'Italia after Stage 20 on Saturday 1. Vincenzo Nibali (Italy / Astana) 79:23:19" 2. Rigoberto Uran (Colombia / Team Sky) +4:43" 3. Cadel Evans (Australia / BMC Racing) +5:52" 4. Michele Scarponi (Italy / Lampre) +6:48" 5. Carlos Betancur (Colombia / AG2R) +7:28" 6. Przemyslaw Niemiec (Poland / Lampre) +7:43" 7. Rafal Majka (Poland / Saxo - Tinkoff) +8:09" 8. Benat Intxausti (Spain / Movistar) +10:26" 9. Mauro Santambrogio (Italy / Vini Fantini) +10:32" 10. Domenico Pozzovivo (Italy / AG2R) +10:59" 11. ...
- No Wonder Republican Criticism of Obama Isn’t Working
Henny Youngman, the late borscht belt comedian, told hundreds of politically incorrect jokes. One of them was his response when asked, “How’s your wife?” “Compared to what?” he’d say.
- 5 climbers missing on world's 3rd highest mountain
KATMANDU, Nepal (AP) — A Nepalese official says five climbers are missing and feared dead on the world's third highest mountain.
- Fox News Is a Terrible Advocate for Freedom of the Press
Roger Ailes is full of self-righteous outrage that the Department of Justice subpoenaed Fox News reporter James Rosen's personal emails as it investigated the leak of classified information about North Korea. It's a recent conversion after leading a news network that has been calling for criminalizing journalism for years.
- Terror in London Sparks Tensions, Upsurge in Islamophobic Attacks
Violence and fear travel swiftly, and faster still in the era of tweets and status updates and 24-hour rolling news. Just after 2 pm on May 22, police answered a call to an incident in Woolwich, southeast London. A 25-year-old soldier, Drummer Lee Rigby, leaving the local barracks, had been hit by a car and then hacked to death in front of horrified onlookers. One of his alleged killers, later identified as Michael Adebolajo, linked the attack to the British military presence in Muslim countries. ...