1.20.20 Rick Horrow sits down Nick Kelly, Vice President of Partnerships, Beer Culture, and Community for Anheuser-Busch InBev

Edited by Tanner Simkins

In the latest edition of Rick Horrow's Sports Business Podcast, Rick sits down with Nick Kelly, Vice President of Partnerships, Beer Culture, and Community for Anheuser-Busch InBev.



LISTEN TO THE FULL PODCAST HERE

  • The NHL 2020 Winter Classic between the Nashville Predators and the Dallas Stars was the least-watched edition of the annual ice hockey game since it was first played in 2008. According to Nielsen, the Stars' 4-2 win over the Predators on New Year's Day roped in only 1.97 million viewers for NBC. The figure represents a drop of almost one million on last year's edition of the game, which saw an audience of 2.94 million tune in for the Boston Bruins' win over the Chicago Blackhawks. In related news, the NHL has selected the head coaches for its January 25 All-Star Game at St. Louis, with Todd Reirden of the Washington Capitals, Bruce Cassidy of the Boston Bruins, Craig Berube of the Blues, and Gerard Gallant of the Vegas Golden Knights getting selected due to their points percentage in their respective divisions. Since the upcoming NHL All-Star Game is in the home of the Stanley Cup Champion Blues, the league has high hopes for good ratings and attendance for its annual midseason celebration.
  • In conjunction with the Protect the Pitch program, which continues to lead the industry in-stadium sustainability and clean energy efforts, LA's Dignity Health Sports Park has installed 12 new Volta electric vehicle charging stations that will be available to guests free of charge at all events. Volta designs electric vehicle charging networks for forward-thinking businesses seeking to provide seamless, simple and free charging. Volta designed Dignity Health Sports Park's charging network as a foundation for further expansion to match the park's rising electric vehicle demands. Projecting out based on the average Volta station impact in Los Angeles, Dignity Health Sport Park's 12 stations will offset an estimated 250,000 pounds of CO2annually. The MLS LA Galaxy and Dignity Health Sports Park have launched numerous sustainability efforts to reduce carbon footprint and become more sustainable through the Protect the Pitch initiative. As increasing numbers of Galaxy fans drive electric cars, Dignity Health Sports Park's partnership with Volta is a perfect complement to the club's Protect the Pitch sustainability initiative.
  • WWE made $13 million off of YouTube advertising revenue in 2019. According to Tubefilter, WWE's YouTube channel is larger than those of the NBA, the NFL, MLB, and the NHL -combined with a whopping 52.8 million subscribers. And WWE uploaded a staggering average of 510 videos per month with content ranging from full matches to behind-the-scenes clips. This had them outpacing their sports league counterparts by hundreds of videos a month. Furthermore, there is no offseason with the WWE so there is always lots of content. In 2019, WWE's channel brought a monthly average of 756.4 million views, putting in up in the ranks of the most-watched YouTube channels. But WWE is making around $1.40 per 1,000 views, a number far below YouTube's reported average CPM of $7.60 due to the fact that the wrestling content is not ad-friendly for many sponsors. Even if the WWE only pulled in $13 million, the amount of eyeballs on their content in an era where traditional TV viewership continues to dwindle for all sports may be worth more than AdSense's earnings for the company.

1.20.20 Rick Horrow sits down Nick Kelly, Vice President of Partnerships, Beer Culture, and Community for Anheuser-Busch InBev originally appeared on NBC Sports Washington