This 20,000-Square-Foot Atlanta Store Is Designers' Secret Source for Custom Furniture

From House Beautiful

Always dreamed of owning a green velvet Louis XVI side chair with leopard-print piping? You don’t have to shell out thousands for a bespoke piece—just head to Ballard Designs. What began as a two-page catalog back in 1983 has become a top shopping source for close-to-custom furniture (plus case goods, decor, and collabs with A-listers like Suzanne Kasler and Miles Redd) at price points rivaling most mall brands.

(That aforementioned chair? $761, full price.) And if choosing from 350-plus fabric options sounds overwhelming, pop by one of Ballard’s retail locations, the most impressive of which is its year-and-a-half-old flagship in Atlanta.

The space is more than double the size of the average Ballard store and offers exclusive items and on-site custom monogramming (perfect for last-minute gifts).

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