Coty Airspun Powder is the beauty community's go-to drugstore powder — and it's $3

Katie Dupere
·2 min read

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Makeup is notoriously expensive. So when you find a low-cost product that can go toe-to-toe with the luxury brands, it's cause for celebrating — and sharing.

One of the beauty community's best-kept secrets is Coty Airspun Powder. Best part? The drugstore powder will only cost you $3 — and it’s on Amazon.

Coty Airspun has been around since 1935, and the packaging still maintains a gorgeous vintage look. The product has always been affordable in a sea of expensive beauty items. But Amazon takes it to another level, currently offering the best-selling translucent powder for $3. Other shades will set you back $5 and change, but that’s nothing compared to competitors.

With more than 10,000 five-star reviews, the light-weight powder is currently the sixth most popular beauty and personal care item on Amazon. For an item that’s been around for almost 85 years, that says something.

The powder is said to have a light, velvety finish, making it perfect for baking. It also is said to improve the staying power of your makeup by setting your cream product.

Beauty influencers like Tati Westbrook, Patrick Starrr, Nyma Tang and Manny MUA have all recommended the powder to their millions of followers. Notably, Black beauty lovers are major fans of the product, saying it doesn’t leave a whitecast or flashback — and doesn’t make you ashy.

I personally use Coty Airspun liberally to set my undereye concealer, adding a dusting to seal my entire face after applying cream products. The extremely fine powder resists caking or creasing, and even comes in different finishes. While Translucent is the most popular Coty Airspun variety, the brand also makes Honey Beige, Neutral and Suntan hues in the same powder formula.

In my use, Coty Airspun stands up to the major, luxe brands and, in some cases, outperforms them. The only difference is that you'll get more product for less by buying Coty. And who would ever complain about that?

Shop: Coty Airspun Loose Face Powder in Translucent, $3 (Orig. $6.99)

Shop: Coty Airspun Loose Face Powder in Extra Coverage, $5.97 (Orig. $6.99)

Shop: Coty Airspun Loose Face Powder in Suntan, $5.97 (Orig. $6.99)

Shop: Coty Airspun Loose Face Powder in Naturally Neutral, $5.97 (Orig. $6.99)

Shop: Coty Airspun Loose Face Powder in Honey Beige, $5.97 (Orig. $6.99)