2022 Super Bowl: The cost of Super Bowl ads

NBC set a record for Super Bowl ad rates at $6.5 million per 30 second ad. Mekanism Co-Founder and CEO Jason Harris and Chief Marketing Officer of Nissan, Allyson Witherspoon joined Yahoo Finance to discuss the massive platform of the Super Bowl and Super Bowl ad spending.

Video Transcript


JASON HARRIS: Yeah, the spots this year are at $6.5, so they're up from $1 million from last year, which was $5.5. So they keep going up and up. Even though viewership was down actually last year, there's still a large incentive and a big need for people to be on the biggest stage for advertising, which is the Super Bowl. So I think the return on investment can be great for companies if they plan it out ahead of time.

ALLYSON WITHERSPOON: Advertising in the Super Bowl is considered investment. You do have to be confident that there is going to be a return on that investment. When we go in and evaluate it, we're looking at can we actually have a strong story that we can tell in the Super Bowl? And that's going to be really around our brand and the products that we have coming out.

And the second one really is going to be about the efficiency of it. And then it's about proceeding. It's going to be about measuring demand that the campaign delivers, as well as the return on the objective. Is it moving the needle when it comes to the brand metrics? And then, obviously, the return on the total investment.