These Pride-themed products actually support the LGBTQ+ community...
It’s June, and that means we’re once again surrounded by countless rainbow-colored, Pride-themed products. But which ones actually benefit the LGTBTQ+ community and which ones are just for show?
Of course, we always have to be wary of Rainbow Capitalism, as Target has shown us this year. Even when a large company like Target can have a huge Pride collection for years, they can still give in to pressure from homophobes.
These products all are sold with the idea of actually helping the LGBTQ+ community, whether it's through hiring queer artists, donating to charities, or partnering with LGBTQ+ organizations.
Scroll through to find out which brands are giving back. (And we'll be updating this roundup through the entire month of June.)
1. 1-800-Flowers.com Inc.
1-800-Flowers.com Inc. is teaming up with Point Foudation to support LGBTQ+ students with scholarships by having a donation option at checkout all month. The site’s Pride collection has its gorgeous rainbow Kaleidoscope Roses again this year, available in one or two dozen stems and with an optional glass purple vase. Other offerings include a Harry & David Pride Month Gift Box, cake pops and cookies, and popcorn tins.
This popular handbag brand is donating 10% of every purchase from the Bandana Melbourne collection to GLSEN to help create safe and inclusive schools for LGBTQ+ youth. On June 12 and 13, it will be increased to 50% from every purchase going to GLSEN.
This candle company sells candles made with vegan soy and coconut wax blend, and this year it’s making the first official NYC Pride Candle: Pride on Christopher Street. The candle was created to celebrate the joy of inclusivity of NYC Pride and has notes of jasmine and sandalwood. Proceeds go to Heritage of Pride, a non-profit that plans and produces New York City’s official Pride events.
4. Savage X Fenty
Everyone’s favorite lingerie brand is back with its annual Pride offerings, and this time, lounge styles will be offered within the cross-category collection featuring bold colors, lightweight mesh fabric, crystals, and more. Savage X Fenty is providing a donation to the LGBTQ+ community through Clara Lionel Foundation
To celebrate Pride, sustainable jewelry company Pyrrha is donating $100 from each purchase of its Rainbow Braided Bracelets to Brave Trails in support of LGBTQ+ youth leadership.
This travel brand has dropped its 2023 Pride Travel Belt, perfect for LGBTQ+ vacationers. The belt secures your personal bag to your carry-on to make travel 100 times easier. 10% of the Pride Travel Belt proceeds will go to True Colors United, who works to implement innovative solutions to homelessness among LGBTQ youth.
7. Awe Inspired
Queer-founded jewelry brand Awe Inspired has an all-new Sappho Necklace in time for Pride Month. L Word icon Leisha Hailey is starring in a campaign for the necklace, and 100% of proceeds from this piece benefit GLSEN.
This Pride, Skullcandy is offering limited edition “All Love” Crusher Evo Headphones in partnership with To Write Love on Her Arms. A portion of proceeds will go to helping TWLOHA fund mental health support programs designed specifically for the LGBTQ+ community.
This candle company was founded by Jodyann Morgan, a Black, queer, fat woman, and in celebration of Pride, Jodyann is back her popular rainbow layered candles, and introducing a new light blue candle with hand painted pink and white flowers to celebrate the trans community. $2 from every Pride candle sold will go to Point of Pride, an organization that gives direct financial assistance to trans people who cannot afford transition related care.
This June, IKEA U.S. has partnered with True Colors United to donate 100% of the sales (up to $50k) of its iconic Storstomma Bag to the organization that is focused on providing solutions for homelessness in the LGBTQ+ youth community.
This LGBTQ+-owned company makes high quality, ready-to-drink espresso martinis made with premium gluten-free vodka and real espresso. This June, the company will donate $1 for every 4-packed purchased to the Waltham House, the first residential group home in New England designed specifically for LGBTQ+ youth.
12. Alex and Ani
This jewelry company’s Pride 2023 Collection is designed to add a touch of color to your outfit to help make Pride moments even more memorable. With every purchase, Alex and Ani is giving 10% to and LGBTQ+ charity of your choice (up to $10,000).
13. Happy Socks
This sock company has a whole collection of different styles of Happy Socks Pride Socks, and all year, 10% of net sales from the collection will go to InterPride, an international association for organizers of Pride events around the world.
LGBTQ+ owned all-inclusive jewelry brand VENVS is donating a portion of all revenue from sales this Pride Month to Global Action for Trans Equality. It’s also releasing its first ever gender-neutral ring collection.
15. Loungefly and Funko
Loungefly and Funko have teamed up for a new mini backpack and Pop! Figure of Star Wars’ BB-8 for Pride that benefits the It Gets Better Project.
New York-based modern tabletop and floor textile store Chilewich is offering a vibrant and beautiful Pride Stripe Shag Mat this year available at Chilewich and MoMA Design Stores in support of The Trevor Project.
Bombas socks is partnering with the Ruth Ellis Center, which serves unhoused LGBTQ+ youth, for pride. Bombas has a large Pride collection, featuring different kinds of socks, t-shirts, and underwear, including Pride Calf Socks co-designed with the Ruth Ellis Center that say “Let Everyone Know.”
Pride + Joy is the name of Macy’s Pride Month celebration, which includes a donation campaign to the Trevor Project, as well as highlighting LGBTQ+ owned brands including Reza Be Obsessed, Non Gender Specific, Michael Aram homeware, Dilworth Coffee, and clothes from the Phluid Project.
Unity by Reebok is the brand’s first focused footwear and apparel collection of genderless products honoring the LGBTQ+ community. The line includes shoes, a windbreaker, top, and tee, gender neutral skirt, and bodysuit among other offerings. In conjunction with the launch of the line, Reebok donated $15K to Whittier Street Health Center’s LGBTQ Youth Wellness Program in Boston.
JOANN’s Pride collection includes yarn in the colors of Pride flags, patterned fabrics with rainbows, pronouns, flags or drag queens, accessories, bags, and more. This year, JOANN partnered with The Trevor Project by donating $30,000 to help end suicide among LGBTQ+ young people.
Watch and jewelry brand Skagen launched its 2023 Pride collection of watches and other offerings. 10% of the proceeds from the collection will be donated to InterPride.
22. Yankee Candle and Friday Collective
Yankee Candle and Friday Collective teamed up to launch two new candle fragrances for Pride, Love for All and Free to Be. These new candles will be available for purchase at Amazon, Target, and Meijer, and Yankee Candle and Friday Collective are showing support for Rainbow Railroad, which helps LGBTQ+ people seek safety throughout the world by spotlighting its work and making a donation to Rainbow Railroad.
Havly makes 100% organic, ethically sourced cotton towels, and this Pride, it’s releasing The Bowie, a white towel with a vibrant rainbow hanging loop. For every Bowie towel sold this year, Havly puts $1 toward making towels for shelters offering refuge to LGBTQ+ youth experiencing homelessness.
Dockers’ Pride Collection features five pieces of all-gender clothes, including two t-shirts, a tank top, a crewneck sweatshirt, and pull-on shorts. For the sixth year in a row, Dockers is also donating to the Stonewall Community Foundation.
This company’s Pride 2023 collection includes rings, watches, and necklaces, all which have colors of the Pride and Trans flags. Fossil is again partnering with The Trevor Project, to whom it’s donated over $275,000 since 2021.
This year, Nautica has a colorful Pride collection of shirts, swim trunks, and hats that are perfect for summer hangouts. For June, 50% of the proceeds raised from the collection will go to The Trevor Project.
Chubbies is celebrating Pride with stylish swim shorts, briefs, overalls and a dad hat. For each Pride product sold, Chubbies is donating $5 to Foundation 43, a nonprofit founded by Chubbies through the leading suicide prevention and crisis intervention organization for LGBTQ+ youth that partners with The Trevor Project.
The CamelBak Pride collection includes several water bottles with a cute design showing mountains and trees hiking in front of a rainbow and text that says “Out and Proud.” CamelBak is also donating $10,000 to Amor Para Todos to help unlock greater access to the outdoors for everyone.
HATTER has partnered with Brooklyn-based illustrator Cute Brute for a cheeky and unapologetically queer Pride collection including a candle, screenprint, and selection of stickers.. All proceeds will be donated to the It Gets Better Project.
30. Peace Out Skincare
This skincare brand is celebrating Pride with limited edition Pride Acne Dots, rainbow and pride flag styled pimple patches to help keep your skin clear. Peace Out Skincare has partnered with The Trevor Project and until July 6th, $5 from each Pride Acne Dot sold online will go to The Trevor Project.
Lee has a huge Pride collection of rainbow-infused styles inspired by the original 1977 Freeway Jean. This includes hats, shirts, jeans, denim vests, shorts, and jackets. In honor of Pride and the collection, Lee is donating to Outright International, a global organization that works to better LGBTQ+ lives.
Amitron is introducing a brand new Pride Watch with a beautiful watercolor face painted by Emmy winning costume designer Johnny Wujek. The Prismatica and Constance watches also feature rainbow patterns. Armitron is donating a portion of proceeds of the sale of the Pride Watch to the Pride Foundation.
33. Proud Zebra
This queer-owned small business out of Vancouver, British Columbia doesn’t just empower the 2SLGBTQIA+ community in Canada with its products and designs, which include pins, lanyards, charms, and bags, but also, one line of pins, are designed specifically to raise funds. 100% of profits from the Awareness Pins collection are donated to charities that battle homelessness, bullying, and other issues.
This underwear brand’s Pride Capsule features all the company’s most beloved bras, undies, and loungewear in all colors of the rainbow. There’s also the new Neon Mesh collection of bras and bralettes. Throughout June, a portion of proceeds from the Neon Mesh collection will be donated to the Trevor Project.
35. Enso Rings
Enso Rings doesn’t just celebrate Pride in June, its Pride collection can be bought all year round and a portion of proceeds will be donated to building safe houses for LGBTQ+ youth and families in the US through Encircle resource centers. The collection includes many rings, including a new one with a rainbow inner core and black pearl outer ring that says “Love.”
For Pride, DAVIDsTEA had three of its LGBTQ+ employees select their favorite tea blends to highlight this June. When the Just Peachy, Sunny C, and Hibiscus Splash teas are purchased, 10% of proceeds will go to Rainbow Railroad, an organization that helps LGBTQ+ people escaping state-sponsored violence.
37. Skull & Bones
This queer-owned men’s underwear and loungewear brand is donating 20% of profits from the Rainbow Plaid Pride Collection to True Colors United. The collection includes trunks, briefs, jock straps, thongs, tanks, and more.
38. The Caviar Co.
The Caviar Co. is releasing a limited-edition rainbow holographic Pride label of the Royal White Sturgeon Caviar where 15% of proceeds this June will go to the Queer Food Foundation, a resource and platform for queer individuals in food that promotes, protects, and funds queer food spaces.
Health and fitness tracker WHOOP has a new Pride Superknit Band so you can sport your Pride on your wrist. A portion of the proceeds will go towards FLAG (Friends, Lesbians, and Gays) Flag Football, a Boston-based flag football league that promotes athletics for the LGBTQ+ community.
ROAM luggage is launching a beautiful Limited Edition Carry-On this Pride. ROAM is also donating $100 from each sale of the suitcase to New Alternatives, an organization that’s dedicated to reducing homelessness among LGBTQ+ youth.
41. Tank Garage Winery
Tank Garage Winery’s new Out of the Closet wine is a limited edition beverage that is made in limited quantities. It also benefits the Out of the Closet Thrift Stores.
42. Skull and Bones
This queer-owned men’s underwear brand is donating 20% of the profits from its Rainbow Plaid Pride Collection to True Color United. This includes briefs, trunks, jocks, thongs, tanks, and tees.